The Federal Council takes action against advertising callers

On the screen appears a Swiss fixed network number. You can belong to a private person or a local company. However, the caller is sitting somewhere abroad and used the number just for show. Spoofing the capers of real Swiss numbers called by advertising caller.

What are the consequences this can have, illustrated two years ago, the show "Espresso" of the Swiss radio in a post. (For The Contribution.) This is the case, a woman is described to be advertising their number purposes was in need of. During days, she received calls after countless back. Strangers wanted to know why she had called, and swore at them. The woman was left at the end nothing else than to change the number.

With the new telecommunications law, the Parliament decided in the spring, was banned Spoofing explicitly. Promotional caller may only use numbers and show belong to you. However, illegally operating a call center does not deal with such prohibitions in the rule. Therefore, the Federal Council wants to require telephone providers now, against such caller to proceed. This is evident from the regulations to the new telecommunications law, which he has sent on Friday in the consultation process.

need to do exactly the provider, says the Federal Council. A spokeswoman for the Swisscom with shares, to take various measures against Spoofing. "But we can make security reasons, no further information, because we want those who operate Spoofing, there is no evidence."

ad-filter is mandatory

The Federal Council, the provider wants to force a further defensive measure against advertising caller. You will need to their customers so-called call filter offer. This illegal telemarketing calls will be blocked automatically. Swisscom offers its customers for the past three years as a Filter, Sunrise since a few months. Other providers such as Salt or UPC not yet. According to the Swisscom blocked your Filter every day, around 220’000 calls. Your customers need to enable it even though.

customers should be better targeted from unwanted telemarketing calls and protected, says the Federal office for communication to the decision of the Federal Council by Friday. In particular, a more efficient fight against unwanted telemarketing calls from abroad should be made possible. The existing protection, have turned out to be a little daunting.

Sara Stalder of the Swiss consumer protection Foundation says that she was positively surprised by this great intervention of the Federal Council in the Telecom market. According to the Foundation, are unwanted marketing calls, the main annoyance of the consumers in Switzerland. About a fifth of all complaints, the consumer protection organizations, would affect telephone marketing calls.

This applies to advertising the caller

advertising callers are required to use real numbers belonging to them also. You also need to display the numbers. Calls with suppressed numbers are not allowed. Who has listed his number in a public telephone directory, you may indicate with an asterisk that he does not want any promotional calls. Call centres need to take account of this entry. Many of your numbers but not in directories. In this case, since the new telecommunications law: numbers that are not listed must be treated the same as registered numbers with an asterisk.

Created: 06.12.2019, 19:51 PM