A pandemic. Requirements about the distance between the guests and mundbind in the wildest rides. The coldest July in many years. The parliamentary corona-summer package, which would kick-start the economy in the Danish amusement park, but just forgot to consider the interests of the parks.
No, it has not been a joyful summer for a park, Fårup Sommerland, who have only been able to dream wistfully about the up to 600,000 visitors that tend to visit each season.
- We are struggling, like so many others in the industry, to keep the skin on the nose this season, and it has of course, made the situation extra challenging, to theme parks has not been part of the government's summer package. It has, among other things, meant that potential guests have chosen us for the benefit of the cheaper alternatives this season, says director of Fårup Sommerland, Niels Jørgen Jensen, to TV2 Nord, and call without beating about the bush, the Parliamentary summer package for 'problematic' and 'anti-competitive, writes the media.
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Fårup Sommerland takes therefore, now the matter into their own hands with the park's own 'sensommerpakke'. A total of 15,000 tickets go down in price. You can save up to 140 kr. pr. ticket, which are sold on a first-mølleprincippet, writes Nordjyske. Also, the price of season tickets is lowered in the rest of the 2020.
Niels Jørgen Jensen hopes that the price cut will bring more visitors to the Rest, as has been the case for many of the for example, in the museums, that have been included in the Danish parliament's summer package, writes TV2 Nord, which also discloses that the Fårup Sommerland amusement park prior to 2020 saw an increase of 16 percent in sales of season tickets. As a result of the corona and the summer package sales halved compared to the previous seasons.
Fårup Sommerland launched otherwise before the start of the season their big news, the roller coaster Saw, in the attempt to lure more locals to the park. The park had, in spite of fine sales figures in 2019, experienced a slight decrease in the endagsturister.
- the Rationale for bringing the Saw on the track now, is that the larger roller coasters really makes a difference for our audience. We have had little trouble attracting the premises, and we know from the analyses that the local up, that there is something new to come after, told Niels Jørgen Jensen at the time of the rise of the Saw.
The specially designed new roller coaster with its 24 meters the park's highest. The runway length of 460 metres, and the Saw is also Denmark's only roller coaster that runs both forward and backward, illuminating the Fårup Sommerland amusement park on their website.
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