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Thanks to you we record on the record
"Thanks to you we record on record"

"Aftonbladet's editor-in-chief: It will happen in 2019"

"”the start of the year it goes”, is usually a wise friend say. "

"that is Why it is so important to get a good start. "

"And what could be better than to see that you readers are more engaged in Aftonbladet than ever. "

"Never before have you read so much, seen so much video and gone in on so many different pages on every visit to our news site. In these days we record on record."

"the Commitment can seem hard to measure, but in the digital world of media usually include the number of pageviews per day per person be used as a yardstick."

"During the first week took every day the visitors of Aftonbladet, part of the over ten pages (10,09) in average. It might not sound like much but if you like Aftonbladet has around 3.5 million readers every day so it becomes a huge amount of journalism you choose to read with us. "

"A very warm thank you to you all for it!"

"recently we have also seen a record viewing video, with an average of over two million started video streams with advertising per day. It is unique high levels, but above all, it shows that the video for many is an increasingly integral part of the experience of Aftonbladet. When the british Digiday recently wrote about our videostrategi lifted the particular how we focus on value and experience for users and advertisers, not just on the range."

"another way to create value is to offer a large and wide subscription service as we do with Aftonbladet Plus which has now existed for 15 years. "

"During the autumn, it has been fun to see that our Pluskunder read more and more, the other day was also here for a record: in a single day had Aftonbladet Plus 331 775 page views, an unprecedented figure. It is a proof that we are developing Plus in the right direction. During the spring, we will with several innovations that we believe will make you as Pluskund happy!"

"another Aftonbladet-service that is valuable for many is Viktklubb that got the entire 2 700 new members a week around the end of the year. It is 30 per cent more than during the same period a year earlier."

"We always have high pressure on the Viktklubb around christmas and new year, but what we see in the year is quite exceptional. Viktklubb is broader than ever, with the focus not only on losing weight but also on health, exercise and eating right. Here is a need of serious guidance. Where play Viktklubb a big role,” says Åsa van der Vliet, director of the Viktklubb."

"Just health is one of the biggest digital trends and many media companies around the world invests. Here is Aftonbladet far ahead."

"Over the past year, we have honed in journalism, the editorial staff have set about to make the Aftonbladet even better and relevant to you. We think new, work closer to each other, and using all the expertise available at the editorial office and all other departments. Aftonbladet has simply become a more modern publishers, ready to take on a new medievärld."

"We develop new services, test new ways and train robots. We never stand still. It is exciting and fun but it is also crucial to be able to be Sweden's leading news site. Then, one can ask what it really means, is Sweden's leading news site? "

"To reach the many is of course an important factor. But räckviddssiffror is not everything. It was a long time ago the playing field was changed for the Swedish newspapers, and perhaps especially for the tabloids. There used to be a single way to measure, the one that sold the most magazines won. It did Aftonbladet in 1996 and went on Expressen. On the way it is."

"But the media world in 2019 is a completely different landscape. Competition is another, the readers ' needs and behaviour have changed radically, the business models, fitted on, the technology creates new conditions and the success is measured in new ways."

"Aftonbladet is a newspaper, we measure ourselves every day. Nothing else is relevant to a real news site: how many people do we reach and engage with our journalism today? The answer in the last Orvestomätningen was a total digital reach of over 3.5 million every day. There are others who want to measure themselves per week and it is good if you are a weekly magazine. Or want to get with anyone who happens to slip past some time for a kladdkakerecept. Nothing wrong with it, chocolate cake is good and deserves its place in the mix in a tabloid. But the week has little to do with the leading the news site."

"2019 is still shimmering and a bit of a secret. But we do know one thing – it will happen a lot. Big news and small, glädjehistorier, scandals and sorrows. Everything that is life, all the things that change our world, all of it [to portray in the best way. For us starting the year with joy, which only you readers and viewers can give. Thanks to you."

"And was now the start of 2019 is not quite as you hoped so you think that we are doing in Småland, southern sweden: it is ready."

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