The initiative to build the tower comes from the Danish apparel company Bestseller with over 7,000 stores worldwide including the popular brands Vero Moda and Jack&Jones in portfolio. The owner of the chain, Otherwise Hoch Povlsen, is the richest man in Denmark. He founded Customer in 1975 in Brande and wants to give back something to the community.
The local authorities have ambitious plans last month approved. The tower is 320 metres high, and it does this ten feet better than the ‘Shard’ in London, that until 2023 the tallest tower in Western Europe. Because the surrounding landscape is as flat as a billiard table, you will not next to the giant structure to be able to look. The tower will be 60 km afar. Visitors of Legoland, which is 30 km away, the skyscraper on the horizon discernible.