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Swisscom reveals the secret of the black boxes at the HB Zürich

The black boxes on the promotional posters actually serve to make advertising interactive and send to phones . This is the Swisscom confirmed today in a media release. On Friday, neither the SBB nor the APG, which manages areas of the Poster, wanted to say something to the mysterious box. Christian Hänggi of the advertising critical of the IG poster space society adopted, that the boxes can occur on a high tone with mobile devices in contact.

boxes on the weekend

Exactly destroyed, do these black squares in the HB Zürich. The Swisscom Beem called the platform. Unknown, destroyed at the weekend, some of these boxes, such as the Swisscom confirmed on request. This would now be replaced. At the start of the campaign from the 3. June nothing changes. The platform Beem is how people use it, for example, information on current Offers to the seen poster, for the show or Spot. It can be pure additional information, but also sweepstakes, or coupons.

in order for a Signal Beem able to receive, had to have the Smartphone users, the Beem App or a Beem-enabled App open. The Latter include the Apps from "20 minutes", "Watson" and Bluewin. In addition, the user must allow the App to access the microphone or Bluetooth turned on. The Smartphone receives a Beem Signal, this indicates that the App. The user then has the option to press on the Beem-Button. Then the sign up Beem as interaction. This will stored anonymously, promises to Swisscom. And it is only when you purchase an offer, or in the case of a participation in a competition, the user must enter his contact details such as Name, address, telephone number and Mail.

No motion profiles

may be the sensitivity of the technique, the Swisscom obviously aware of. In the media communication, the Commission explicitly points to the fact that your privacy is important, and privacy will be adhered to, regulation at any time. The user's data would only be advertising to be given more driving, if this is agreed, writes the Swisscom next. It would be created moreover there are no motion profiles of users. Anonymous data would be used for advertising campaigns, and optimize locations of Poster sites. Even if the microphone must be switched on to use Beem, could listen to the art, no conversations.

Beem sends a Signal on a frequency that was not of adult people, as a rule, audible, writes the Swisscom next. It was so quiet that younger people would not regard it as a nuisance. Animals may perceive the Signal though. In scientific Tests, however, no unusual behavior had been observed.

Tracking led to critical reactions

The registration of people in public space is highly controversial. Two and a half years, Valora has carried out a pilot experiment, also at Zurich HB. The operating company of K Kiosk and Caffè Spettacolo and Brezelkönig mounted in your stores Sensors, which intercepted the Wi-Fi signals of mobile phones. Valora wanted to find out about the shopping habits of their customers. The company stressed that the data would be used in an anonymous manner, trying to meet all the requirements of the data protection. Nevertheless, the Tracking led to critical reactions.

The trial ended after four months in February 2017. Valora had won information, to the visit frequencies, and other findings, says a spokesman. Since then, we have carried out the project with Wi-Fi Sensors. (Tages-Anzeiger)

Created: 27.05.2019, 16:25 PM

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