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Susanne Ljung: Mammajeansen makes the butt and legs wider – and it is the sentence

For more than fifteen years ago, the american tv program ”Saturday Night Live,” a series of skits with parodies of various commercials at the time. Among othe

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Susanne Ljung: Mammajeansen makes the butt and legs wider – and it is the sentence

For more than fifteen years ago, the american tv program ”Saturday Night Live,” a series of skits with parodies of various commercials at the time.

Among other things, they joked with the large department store chain JC Penney and its prim and proper image, not least when it came to their women's clothing and ways to sell them on.

and smiling cast members Amy Poehler and Rachel Dratch, while the rakes discounts with the butt in the weather and run the children to school, dressed in spacious, high cut light jeans with the long zipper and wide elastic at the waist. A voiceovers, explains that this is the jeans for women who can proudly say ”I'm not a woman anymore, I'm a mother”.

in Short jeans for women, which scrapped all the ambitions to see the feminine, and instead gives priority to practical garments.

In the sketch is called the jeans for mom jeans, mammajeans.

Actors Amy Poehler, left, and Rachel Dratch has personified spacious jeans. Photo: REX/TT

The laughter good, long time. The sketch became a classic. For who, in addition to moms without an eye on the fashion, would come up with the idea to wear comfortable jeans up to your navel with room for butt, legs and hips?

Fast forward time to 2019, and the answer is – all balla.

today, the tops of the mom jeans lists ranks the trendy models of jeans.

for the other spins around on social media while wearing mammajeans, often made of light stentvättad denim for extra retro feel. Several of the companies that keeps track of what keywords are popular in the field of fashion has reported that searches on ”mom jeans” have susat up in record time last year, and both fashion magazines and shoppingsajter highlights the airy jeansmodellen as the hottest right now.

Read more stilkrönikor by Susanne Ljung

Thank you for that, many eased exclaim. Not least, those who have never felt at home in the long-running trend of so-called skinny jeans, that is to say, tight pants that squeezes the blood from the legs. Despite the stretch.

A trend at the time of the sketch in Saturday Night Live, at the beginning of the 2000s, just received the speed and which for many years would come to dominate the supply of jeans.

thanks Inter alia to the time when the hyper-popular model Kate Moss became one of the main proponents of skinny jeans by constantly wearing them, and just as often hailed for their course, available style.

the Model Kate Moss, here with her dog Archie, prefer so-called skinny jeans. Photo: REX/TT

of the word skinny should not be underestimated in terms of the enormous popularity of this narrow and tight jeansmodell long attracted. For in the name itself is a tempting promise that they can give anyone a slender silhouette.

It does not make today's mammajeans, on the contrary. It is a model which rather makes a point of reinforcing the existing width of the legs and butt.

These free-cut jeans with the high waist and the width of the legs perhaps might be described as a kind of female counterpart to the huge popularity that so called dad of sneakers have garnered in recent years.

Read more: Susanne Ljung on dad sneakers

That is to say a huge and hearty gympadojor of a variety which is long glacial transport back in favour of older men with orthopedic problems, and those who wanted to avoid such. When fashion brands started to produce eye-catching sneakers of similar type, they classified them under the title ugly fashion, that is to say, fashion that is regarded as so ugly that it fascinates, not least younger generations.

also be that both pappasneakers and mammajeans possess a characteristic that is not always obvious in fashion, but refreshing to discover – they are comfortable to wear.

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