There are big changes on the way for one of Denmark's largest supermarkedskoncerner.
Executive vice-president of the Coop Jens Visholm inform namely for the BT, Coop test new names and new content in the supermarket chains Kvickly, Fakta and Super Brugsen.
in the Future should the group's name may be included in the names of the 'new' supermarkets. Thus can the Facts be renamed 'Coop Life', while Kvickly in the future should be called the 'Coop Extra'.
It confirms Jens Visholm of B. T.
- It is true that we have a dialogue about what our chains have to be called. It is important for us to get out and try it here and get some feedback from customers on what is the real strategist.
- We don't know what it ends with. It is all about finding out where we need to be about three or four years. One can well imagine that we change the names, but it is also possible that we do not, continues the group managing director informs.
the Facts in Trekroner has changed its name to the Coop Everyday. Photo: Coop