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Sony is coming to Berlin : this move is a Signal

lay The decision of Sony Music, their headquarters from Munich to Berlin, first of all, plain and simple good news for the business location Berlin. And just as bad for Munich. Here it's not just 300 Jobs and, accordingly, hardworking taxpayer that wins a city – or lose. If it were only that, would, this process is hardly a line worth.

of the thousands of Jobs that could follow. And cultural hegemony. Specifically, companies in the music industry because of the business that you run, a huge appeal, especially to the youth. And only one town, which the youth, fascinated, in the future, where it goes long.

It is less relevant whether the one or the other international well-known Top Star, is under contract with Sony Music, also attended sooner or later, the new Headquarters in Berlin. More important is the Signal that this move out is: In an international group, it has been found that in Berlin the type of people lives and works, he wants to win in the future as a business partner or employee: Which are predominantly conscious trend, and is open to the world Creative, it draws from the province and abroad, more Berlin and less in the capital city of the free state of Bavaria.

culture and policy, Berlin is already in front

A role in the decision is also likely to have played, that of Berlin because of the relatively low cost of living continue to this target group will attract. But, you do nothing before: Munich is and will remain a strong business location, especially for technological products, and is a very attractive city with a high quality of life – but increasingly only for the, the a lot of can afford. In Berlin men, women, and Various can afford at the moment – despite all the talk of rising Rents – much. Financially and culturally. This also applies for the most peripheral districts.

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Berlin instead of Munich, Sony Music Headquarters moved to Schöneberg

Kevin P. Hoffmann, daily mirror, morning, situation, for Free order

Berlin has always been the cultural centre of the country and with the move of large parts of the Federal government 20 years ago the political centre. Settlements such as Sony Music are a Symptom of the fact that Berlin may eventually become, to the economic centre. Until then, however, it is still a long way off. And the number of those who do not keep even a desirable goal, it is alleged. Do not fear – wrongly – high housing costs – such as the economic centres of the country, Hamburg, Munich and Frankfurt, already.

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