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SVT stops advertising with Cecilia Forss

Forss plays one of the lead roles in this year's tv advent calendar ”Storm on the Quiet street” and may not actually be set up in campaigns as long as the program is broadcast. Despite this, she began a collaboration with the Norwegian app Tise in the autumn and went on to appear in an upcoming campaign.

– We at SVT did not know that she would be with this campaign and she had probably not thought that this could be perceived as a campaign that would be against our rules, " says julkalenderns project manager Lisa Andrae to SVT.

Tise has now chosen to postpone the campaign until after christmas, and according to Lisa Andrae needs to SVT's rules around reklamsamarbeten become clearer because they can be different for actors and freelancers don't just work for the public service.

Tv review: Adorable child in SVT:s advent calendar ”Storm on the Calm street.”

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