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SRF, the regional Internet portals

and Without announcement, the Board of the Swiss Radio and television (SRF) has decided to make a more spicy realignment: you said a few days ago, the local editors, that all the regional Internet are set up portals in the near future. Only selected regional stories will be published on the main page of the transmitter.

In the same train wants to abolish SRF , also recently as pilot projects launched Facebook-performances of the SRF-Regional offices in Basel, Bern and St. Gallen. In addition, it will give in the future in Local, no Online-editors more, shared with the SRF-responsible employees. The SRF-line with Director Nathalie Wappler at the top is the basis of the digital retreat as: "A comprehensive quantitative analysis of market and audience research" have shown that the article will generate on the regional pages of "barely reach" and too little read.

the regional Internet portals and the local editorial offices of their contributions in digital Form. publish Also the TV program "Schweiz aktuell" is involved. Most of the contributions are supplemented by additional Videos or texts. The pages are comparable with the Internet portals of the Newspapers. SRF operates in seven regions of the German part of Switzerland and local offices and as well many local Internet sites. The local editors to produce, among other things, the regional journals of SRF.

The SRF leaders emphasize in the message to the employees that it was the abolition of the regional sites "explicitly to be a saving program". However, the clearer it is that it is in fact a pure centralization. The SRF managers write to employees, "the number of regional stories is being deliberately reduced in favour of more elaborate research or inter-regional issues". And with the removal will change the "job profile of the regional Online editors". From "the fast News Deskern" would be "authors with an international appeal".

"it Is only necessary to generate as many clicks as possible?"

In the local newsrooms, you can't understand the reasoning of the SRG leadership. Amazingly many people criticize the centralization in the internal Blog in an open and undiplomatic. A SRF staff writes, it is the matter lies in the nature of small local stories are not clicked on as often as the national. And: "we really is to generate as many clicks as possible?" Another criticized: "In the Region of Aargau-will Solothurn after this removal, the small News stories from the communities of online almost exclusively to the daily Newspapers left. Media diversity is different." Cynical another writes: "If the idea is to take the regions and the local reporting any visibility, then this is possible with this approach, for sure." In the year 2019, and screw the online presence, is simply a "kamikaze exercise".

SRF spokesman Stefan Wyss defended the removal strategy. He asserts that the individual stories on the regional Websites generated an average of only a few Hundred clicks. Wyss believes that the regional retreat on the Internet, narrower diversity of the media.

"SRF wants to stay in the regions, is an important voice," says Wyss. This is the objective pursued with the new strategy. To do this, it need "not necessarily it's own channel, more good stories," the SRF spokesman.

Created: 10.11.2019, 09:41 PM

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