"In Telia's most recent advertising, they wanted to broaden the perception of its role in society. But that Sweden is ”for all” did not go home with Christina Milton, SD-representative of the municipal government in Hjo, which threatened to change the operator. "
"– In this case, the selected our employees to rakryggat say: It is completely free to do it if you feel that way, " says Roija Rafii, press officer at Telia. "
"Recently, Telia, the new reklamkonceptet"
"In lanseringsfilmen shows Telia to all the historical stages of the mobile operator had been with, an updated version of the Alice Tegnér folk song ”Tula home and tula vall” performed by Sarah Klang and Titiyo. They sing the phrase ”for us all”. "
"this was not the home of Christina Milton, SD-representative of the municipal government in Hjo, as did a post on Telia Sweden's Facebook page. "
"”Thinking of switching phone companies because I really hate this advertising! Sweden is for the swedes, just as all countries have their own citizens, and sk folksong is horrible and depressing!” she wrote. "
"Telia: Welcome to change companies."
"the Answer she got from Telia's employees have been hailed on social media. "
"the Person responded: ”you Know, if you think and express yourself in this way, you are welcome to change companies. Your comment doesn't belong in our forum, and we prefer that you keep similar comments for yourself”. "
"According to the Roija Rafii, press officer at Telia, it is not unique to the speak up if something doesn't conform with their values or don't fit in their forum. "
"– We and Welcome to Folknätet stands for diversity, inclusion and a democratic climate – not least online. It is something we advocate and embrace, which is also included in our communication, "she says, and continues:"
"– In this case, the selected our employees to rakryggat say: It is completely free to do it if you feel so. "
"the SD politician: Not racism"
"Milton has now deleted his post on the grounds that she should have received messages from people who called her a racist, which she says is a misunderstanding. "
"What she responds to in the advertisement is that the recurring phrase, ”for all of us” then she interprets it as that the song caters to the entire world. "
"– They sing in the principle that everyone in the world can be in Sweden and it is not. I think that they will sing to us swedes, " says Milton. "
"According to her, it is counted as have citizenship in Sweden as the swedes and she believes that the link to racism is incorrect. "
" It's not what I wrote at all, just that the song should refer to our Swedish people and not the whole world. I have not pointed out any speech but only said that Sweden is the swedes', which are those with a Swedish citizenship. Since when did the concept of swedes a racist statement? says Milton. "
"Milton stated that she is going to change mobile operator. "