more than ten years after the Fashion Week Stockholm was launched and Swedish designer fashions, became an international success, there are only a handful of names on the visningsschemat.
Just as the international fashion weeks fighting the organizers to find a format that is relevant for today's modeklimat.
In an industry which is undergoing an unprecedented paradigm shift to meet the new patterns of consumption, where everything is about global, digital presence and the value of the catwalk-challenged, so perhaps the fashion week in Stockholm has played out its role?
I felt a bit skeptical before the season's impressions.
One day later I am of a completely different view. The creative power and the willingness to meet the industry's new challenges is impressive among designers who have chosen to participate in this reduced fashion week.
this week's highlights include a couple of young, award-winning name that works with the innovative, sustainability-driven design. London-based Per Götesson shows couture-draped creations, including reuse jeans, in an experimental menswear collection that celebrates the craftsmanship. While the design duo Rave Review create new creations out of old blankets and bandanas in a playful look with international potential.
when it comes to both the creative height and hållbarhetsambitionerna, are three of the more established brands that have chosen to participate, all with simple presentations rather than catwalkvisningar.
House of Dagmar surpass themselves with a well-tailored collection where everything is about sustainable choices. From design and materials to the production. The look shown on the models who interact with the art and design objects – as if to point out fashion's importance as a part of life's design.
Hope's creative director Frida Bard makes an accurate samtidstolkning of our common garderobsklassiker in unexpected materials like lurex and lace. Stilförebilden for the unisex look is the kostymklädda the author Fran Lebowitz. While stylein's Elin Alemdar launches a välredigerad wardrobe with modern classics for a woman on the go. The inspiration is an imaginary muse, a mature woman who lives on Manhattan's Upper East Side, and that places exorbitant demands on the closet.the Contribution of the Rave Review Photo: Mathias Nordgren
, as well as most of the modeveckans designer, moving within the framework of the typical ”scandinavian look”, including the forerunners Acne Studios, Ann-Sofie Back made to an international success. A functional vardagsgarderob with creativity and a strong fashion sense.
Acclaimed multitalangen Selam Fessahaye, however, have a completely different idea of what fashion can be. Last season surprised her with a burst of tulle. This time she invited on the oversized pyjamasrandiga costumes, morgonrockskappor and krinolinvippiga skirts of shimmering gold brocade, and glittering sequins. A magnificent collection of oriental and historical references, which made for Marie-antoinette's Versailles – wired for the day!
When the whole industry is reeling and just everything is put under the microscope, from business models down to the smallest button, it is perhaps not surprising that the cracks are beginning to show at fashion week.
became so scant this season is all according to the organizers, in particular if a resource-intensive restructuring where two of the industry's organizations merged to form a stronger, united front. Hopefully they manage to join forces for next season to collect all the bubbling fashion scene again and manifestation of Stockholm as a fashion capital to be reckoned with. The prerequisites are there.