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Raging over the trickery: Danish honey is from Brazil

Ekstra Maddetektiv can today reveal that a even a big player in the food industry have been According permission to defrauding the consumers, as the Fda would p

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Raging over the trickery: Danish honey is from Brazil

Ekstra Maddetektiv can today reveal that a even a big player in the food industry have been According permission to defrauding the consumers, as the Fda would protect against scams.

the Case began in January, when the Danish beekeepers notified Denmark's largest honningfirma, Jakobsens A/S, to the authorities of deception.

the Company places on the market namely organic honey with It and with that it is Danish-produced’. But in fact, there is talk about mixing honey from Brazil and south-eastern europe.

It seems the Danish beekeepers say the least, is unfair competition.

So the Fda took control of honningimportøren Aulum, Jutland, and also came to that ’The Danish labelling can mislead the consumer to believe that the honey is of Danish origin,’ according to a public access to documents in the case.

But then tried Jakobsen A/S to defend his product by referring to an article in Ekstra Bladet from the year before.

Here explained a commander in the Danish veterinary and food administration, that Lidl quite legally be able to sell foreign beef in the packaging with both the Flag and claim ’Danish-produced’.

Something like Lidl in addition, well even be able to see, was a little too smart, so the number ended to the great satisfaction of the Danish livestock farmers, which not surprisingly wants exclusive rights to sell the Danish beef.

But Jakobsen A/S was trying to exploit to his advantage that Lidl had formally been given permission to something that could cheat people, displays the files.

’As I see it, we are out in a comparable case,’ argued honningimportørens quality manager for the agency, which gave him the right.

the Fda, which otherwise had to put up to provide Jakobsen a penalty, and felt that now anyway, not that there was a case about deception.

the Agency referred to the EU's mærkningsvejledning, which says that you are free to advertise with the Danish ’Danish-produced’ so long as there is a place on the packaging is the real country of origin.

the Article continues under the picture...
Lidl did in his brochure in January, not exactly a big number out of that to inform you that the honey is from Brazil.

At Jakobsens honey in the small print: ’Blend of honey from countries within and outside the EU,’ while the 'Danish' and 'Danish-Produced' is much more prominent.

’thank you for your reply and it is of course gratifying for us that we comply with the law,’ thanked the quality manager for the Fda, which also laid emphasis on the fact that Sand filters foreign honey in Denmark.

But the Danish Biavlerforening did not give up. Now went the Extra Leaf.

- the Marking of foreign honey, It is extremely misleading for consumers and a distortion of the competitive situation, which could have major implications for the beekeeping industry and the pollination of agricultural crops in Denmark, " says Arne T. Henriksen, chairman of the Danish Biavlerforening.

Watchdog Madfup: Dirty tricks, the wretched food healthy and animals

Extra Magazine confronted the then Jakobsens some critical issues. It led the other day that it was decided to remove the history-the allegations from the honey-bøtterne.

It was yesterday not possible to get a comment from the Fda.

Honey-director: - We are responsive and opposite criticism

- Since there is talk about a product, which we provide as a private label for Aldi, were we ourselves solely to whether the marking was legal, which it was, but we are responsive to criticism. Therefore, together with Aldi decided to remove It from the packaging, says Helle Reinevald adm. director at Jacobsen A/S.

She promises that honey, which is sold under the brand name 'Jacobsen' never labelled in such a way as to mislead.

Aldi: -the benefit of the Doubt to get to customers

'It is important to emphasize that customers are the absolute most important thing for us, and therefore we have decided to let the benefit of the doubt, and remove the flag from the honey, which has not yet been released,' writes Thomas Bang, deputy director of Aldi.

Beekeepers are continuing to fight

Although it ended up that the Flag be removed from the foreign honey, stop the Danish beekeepers not here. They are uncomfortable with, that the Fda gave Jakobsens A/S is well founded.

- It is important to remember that Danish honey both work at the Danish beekeepers and in the subsequent distribution, as well as to the bees pollinate the Danish landscape, while producing the honey. Denmark Biavlerforening will continue to pursue According to the interpretation of the rules, then Danish consumers not misled in the future, " says Arne T. Henriksen, chairman of the Danish Biavlerforening.

Biavlerforening have turned to fødevareordfører Simon Kollerup (S) which has asked a number of questions to the environment and food Jakob Ellemann-Jensen (V).

'Will the minister take the initiative to ensure that the honey that is poured on packaging in Denmark, not be described as ’Danish-produced', he asks, for example.

- Where does the honey come from? Efterlønneren Lone Lauridsen and pensioner Leon Larsen, Vesterbro, copenhagen,estimates that the honey is from bees. Photo: Linda Johansen.

- There is talk about organic honey from Danish bees. Quite clearly, corresponds Leon Larsen.

- What if I tell you, it is brazilian?

- Well, then, there is talk about false advertising. It is søreme deception, corresponds Leon Larsen.

the Wife Lone Lauridsen says she is disappointed that the Fda has approved the marketing.

the Honey is claimed to be Danish. This is not the case. Therefore, should the Fda, of course, intervene, she says.

Jarad Leisner (Ada)

Isa Conradsen (Sia)

Friends Isa Conradsen and Jarad Leisner was yesterday in the park with his daughters Sia and the Ada. Photo: Linda Johansen.

Yes, it looks like the Danish honey is equivalent Isa Conradsen with his daughter Sia.

- What if I tell you, it is brazilian?

- Well, then the packaging is misleading. People who want Danish food, must be able to rely on the label, and it can then not here, she replies.

frankly I'm a little indifferent. Whether it is Danish or not, is of no matter. I trust that the food you buy in supermarkets have a reasonably high quality, " says Leon Larsen with his daughter Ada.

Rikke Bødker (t.v.), Emilie Elmeskov and Johann Duedahl Jacobsen doesn't care about that brazilian honey conjured Danish. Photo: Linda Johansen.

- There may well be a case of Danish honey. It is marked with the Flag, and there is a 'Danish-produced' in the equivalent Johann Duedahl Jacobsen.

- What if I tell you, it is brazilian?

- Yes, it I don't care about to hear. It is highly misleading. If the honey is produced by brazilian bees, can of course not be produced by the Danish, says Emilie Elmeskov.

Consumers who don't want the honey carried from the other side of the Earth, but prefer the local food, be not misled on the way, she continues.

What say ye to, that the Fda has approved the label?

- A regular informed consumers to be able to orient themselves. Do not be misled, as one gets here. Clearly, it is disappointing if the rules are so bad, that it here can legally take place, it seems Johann Duedahl Jacobsen.

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