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Pressure against tobacco advertising balloons

the story about The advertising bans for tobacco is a with many twists and turns. Since Friday is a peculiar Episode richer. The Federal Council rejects the popular initiative, prohibiting tobacco advertising, if this reduction is achieved years. The desire for health and youth protection circuits would, in fact, correspond to a complete advertising ban, the Federal Council. A counter-proposal, he refused.

at the same time, the government asks the Parliament, in a remarkable step to exacerbate the pending tobacco law in the sense of the Initiative. "The Federal Council will use the parliamentary debate to strengthen the protection of the youth again, such as with the banning of tobacco advertising in cinemas and on posters," said in his message.

The Volte in the Council of States

the great Triumph of the Minister of health would be Berset Alain, if the success should. Will show it to you in the coming year; the national Council is expected to address from the spring of the tobacco product act. Berset had already proposed in 2015, a law that tobacco advertising on billboards, in the press, in the cinema, as well as on the Internet and at international events should be banned. The Parliament has sent a submission to the Federal Council with the order, to dispense with the advertising bans.

However, the second time this year, the Council of States added almost all of the advertising bans, suddenly himself again in the law. Previously, the tobacco company Philip Morris, two Faux had committed-pas: He wanted to be refused by the Swiss pavilion at the world Expo in 2020 to sponsor, what is the Federal after initial interest. And on the day of not Smoking, the group ran a huge advertising campaign for its new product, the tobacco is heated instead of burned. The advertising campaign prompted the Ständeräte, to ban the sponsorship of state occasions.

the Initiative had a decisive role

the pressure, the prevention of the circles with the popular initiative "Yes to the protection of children and young people from tobacco advertising" constructions, however, was. The Bernese SP Council of States, Hans Stöckli, President of the Association, says he is disappointed by the response of the Federal Council as well as pleased. Disappointed because of the no and pleased, "because the Federal Council is willing, the physical demands of the Initiative to implement", says Stöckli.

As with sounds, that the Initiative could be withdrawn if their concerns are met. "We can only decide if the act by the two councils adopted and the referendum deadline has passed," says Stöckli. Finally, he does not want to give his leverage is at an early stage of the Hand. It is also quite possible that the Referendum will be taken so Stöckli. Crucial for the initiators of a more effective protection of minors and a law that is in breach of the Anti-tobacco Convention of the world health organization, WHO, are, in this way, Switzerland can ratify.

trade Association rails

The prevention of the circles have by no means won. Although the new Parliament is likely to the advertising to the left slip susceptible for bans than the previous one, in particular, of the national Council. However, the political opponents not just beaten. The Swiss industry and trade Association intervened on Friday via a media release. He was "disappointed that the Federal Council intervenes actively in the current parliamentary debate on the tobacco product law". Tobacco products are already regulated today, writes the industry Association. "In a free market economy, it must be possible to advertise legal products." Strict advertising bans have led, as the example of France show, not necessarily to a decline in Consumption.

Not advertising it, the young people to smoke bring, but curiosity, group pressure, and environment, argues the trade Association: "It is now up to the national Council, to be either from the Federal Council of the WHO blackmail, and a ratio of regular tobacco product law without a blanket advertising allowed bans to be decided."

Created: 08.12.2019, 17:25 PM

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