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‘Pease return to me’: painful typo on the many tens of thousands of reusable festivalbekers AB Inbev
Herent, There is a painful taalfout crept into many tens of thousands of reusable cups that AB Inbev these days distributes. On the first 30,000 copies that were delivered to festival Wild in ‘t park in Herent was ‘Pease return to me’ to read in place of "Please return me". “Pretty funny, though I don't think that the festival goer will stand out”, says organiser Pieter Taccoen.

The initiative - 18 million disposable cups replaced by 660.000 reusable - fits in with the sustainability goals of AB InBev. Ultimately, the brewer, for one hundred percent of its products are reusable, or, for the most part recycled packaging use by 2025. The copies that are in Herent were delivered in passing at best, however, even by the spell checker.

the cup itself, there should be ‘Please return me’, due to a typo, there is ‘Pease return to me’. “That makes it funny. We had that itself is relatively easy to be seen, I wonder if the festival goer myself will stand out”, ask Taccoen himself aloud. “The typo was limited to the first batch of several tens of thousands of cups, the rest is correctly printed," says Laure Stuyck, the spokesperson of AB Inbev. “That error escaped partly in our control. It is positive that people are our typo was fun, but if they cups want to collect then it goes in against us duurzaamheidsverhaal. Otherwise, we can't have eighteen million disposable cups replaced by 660.000 reusable. It must repeatedly be used to have an effect. There must be a change in behaviour so that our ecological footprint smaller can be”, knew Stuyck yet to tell.

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