Solid quality, advanced technology, value for money, long warranty and good gensalgspriser.
It has been some of the key words for Kia, which in few years has turned the name stuck in the micro-, mini -, and mid-range helped by a host of German designers and diplomingeniører at the european headquarters.
the Question is then whether the Korean brand can do the feat in the demanding firmabilsklasse, where car importers and leasing companies try to outdo each other with good offers for the pampered erhvervsbilister, and premiummærker as Audi, BMW and Mercedes are having a field day.
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Optima Sportstourer is the underdog, Kia throws in the fight. It is stationcarudgaven of the second generation of Kias big Optima sedan, and after a day in the company of Sportstouren at the international presentation on the German roads around Munich, we have no doubt that the big car has plenty to offer.
But it can get difficult to mærkevarebestsellere like the VW Passat or Mondeo.
Not because the Optima fail something, but because firmafolket greatly buy a car with the emotions and focus on the brandvalue, and it's tough odds, when the base price is high and competition almost drops their prices.
the Rear end on the Optima SW recalls both the previous Honda Accord models and Saab. The wide C-pillar, however, takes no view. Photo: PR
Why should Optima have something extra to offer.
With reasonable starting prices from 360.000 dollars and beskatningsværdi from 317.000 dollars for a well-equipped flådeejerversion with blamdt other navigation, 17 inch wheels and LED fog lights and well the 25,000 dollars more with a smooth-running DCT-dobbeltkoblingsgearkasse, are Optima in the middle of the field.
The 317.000 crowns are a piece of a stripped down Ford Mondeo station wagon diesel with 120 hp that has a taxable value of 282.000 dkk, while a well-equipped Mazda6 station wagon with the 150 dieselheste is down in 274.000 dollars in taxation.
VW Passat with 120 hp starts from 316.000 crowns and the one with the 150 hp from 336.000 crowns.
At the presentation, we drive Sportstourer with the 1,7-litre diesel engine of 141 hp and the GT-line trim, which is taken from the new angry GT with the 2.2-liter GDI engine at 245 hp.
The 4,86 meters long, the station wagon matching the broadly sedanen on goal, while the elegant popo cover a practical cargo area. It is with its 552 liters, however, less than Passats 650 liters.
the Trunk of 552 litres is regular, although it is not tangential to the largest in the class. Photo: PR
A practical design with rumopdelt double bottom and splitbagsæde that can be laid down with a handle, draws up. Indoor, the site is magnificent, both for and aft, where there is plenty of room for long rods and air to the high hair.
Under the double bottom offers Optima SW on a very practical room solutions. Photo: PR
Behind the wheel will most feel comfortable. The design team of German Peter Schreyer in the lead has created a instrumentlayout and a finish of germanic solidity, with a nice clicking buttons and soft materials, approaching most data for all supported.
We also very much appreciate the bright 7-inch colour display with Tomtom navigation and, among others, DAB-radio, which is standard.
the navigation device, which is the default, works quickly and has a clear graphics. Photo: PR
On the road to win the car by its letkørthed. The emphasis is on the comfortable, but even if retningsstabiliteten is in order, and we can have peace on motorvejsstræk, we are never in the vicinity of the grip and the direct feeling with the steering, as for example, the Passat gives.
It felt on the winding roads through the local humleplantager, where Optimaen is seen as a great car to handle, but where as several of the competitors should be easier on the toe.
the Interior has an almost German expression, and the finish is neat. It is, however, something gloomy, if you not choose color instrumentation. Photo: PR
The diesel engine with a torque of fair 340 Nm talk, however just legitimately high, when it should work. The consumption of 22,7 km/l is fine without being flashy.
The few residential customers who buy a car in this class, you will be happy for the warranty to seven years/150.000 miles, which is unique to Kia. But firmafolket is hovedkunderne, and missing here Optima SW some clear arguments or a lower price as bait.