New trend: the Same clothes every day for a week

you will discover also regularly meltdowns in front of the wardrobe, it is perhaps here, you must read with.

A new, sustainable trend by the name of 'an outfit, a week's hitter: just now on Instagram.

the Concept is, in all its simplicity to challenge danes to go in one set of clothes in a week. And fear for the hygiene, you can breathe a sigh of relief – underwear and socks are allowed to be changed daily.

Behind the challenge facing 46-year-old Tina Werborg. She hopes to shake up the danes and make them aware of the consequences, a high tøjforbrug have.

– We are beginning to look at klimabelastningerne from the car and the food, but it is as if our consumption is sacred. We buy things that fit poorly, and we spend far too much time to be self-critical, so one thing is the climate, another is that we will get the better of dropping consumption, says Tina Werborg.

To choose one set of clothes and goes into it from Monday to Friday.

You may like to wash the clothes along the way. The important thing is that the clothes are not replaced.

It is allowed to change underwear and socks daily.

Source: An outfit, one week

the Inspiration for the idea came from Tina Werborg, when she saw an american journalist making a similar attempt. It made her curious, and for the next three weeks she went therefore to work only in one set of clothes per week.

Photo: Linda Johansen

On the sidstedagen she laid her cards on the table over a Friday beer, but in addition a colleague, who was convinced that she had a different shirt on Mondays, there was no one who had seen something.

I thought before that people went up in, what I had on. They do not. Also, I thought it would be boring to have the same clothes on, but actually, it was a relief not to have to deal with it every morning. And the clothes are not not disgusting not to be washed one week, says Tina Werborg.

That the people do not care about others ' attire, a 42-year-old Hanne Arentsen sign. She took up the challenge and chose the will of one of its most colorful set of clothes without the big effect. Nor does her husband discovered something.

Hanne Arentsen see 'an outfit, a week' as a positive form of hverdagsaktivisme and would like to move by his entourage.

– I don't think it helps to scold at those who take on the shopping spree, but it is important to push to people. I had a chat with my colleagues on Friday and asked, ‘notice anything?’, and we had some really fine conversations away, says Hanne Arentsen.

Also in the Danish fashion industry has been noticed to the challenge of climate change. Frederik Lentz Andersen, fashion editor at Euroman and Eurowoman, sees the trend as a positive action that brings modeindustriens for feeding a family into the climate debate.

He thinks at the same time, the lack of a universal predicate, which you have seen at the tuna, so consumers can tangibly see when the clothes are sustainable.

– of Course we can encourage consumers to change their habits and hope that they are aware of buying sustainable, but right now it is the wildest jungle to navigate in. This applies both to the vehicle such environmental issues and working conditions, it is produced below, says Frederik Lentz Andersen.

He is also quick to make it clear that you can easily create a fashionable wardrobe that can keep for a long time, without many objects.

– Often in clothing that is timeless or classic, so it makes no sense that we change so much. If you buy clothes that cost just a bit more than H&M, you can easily find the things that both the quality and style will be durable at least three to four years, says Frederik Lentz Andersen.

the Article has been in collaboration with the Danish school of journalism at roskilde university.