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New storsponsor: - Why we throw money in the DBU

Arbejdernes Landsbank is the new storsponsor in DBU.

the Bank has entered into a hovedpartneraftale with DBU up to and including the WORLD cup in Qatar in 2022.

Arbejdernes Landsbank has in recent years become synonymous with big fodboldsponsorater. The bank is already active in the sponsorfronten in four of the country's superligaklubber. In FC Nordsjælland, AGF, Vejle and in Brøndby, where they have hovedsponsoratet.

despite the fact that Arbejdernes Landsbank has made a big agreement with DBU is not on the largest sponsorship deal for them.

- Economic is our hovedsponsoraftale in Brøndby, greater, explains Peter Froulund, there is communication director in Arbejdernes Landsbank.

Works Landsbank subscribed in 2016, a hovedsponsoraftale with Brøndby. The bank is believed to be paying 20 million. kr. of the agreement.

Since 2011, Arbejdernes Landsbank, who for the tenth year in a row has been voted as the country's best bank, bet on the football. It started in FC Nordsjælland.

We started in the 1990s as the main sponsor for the volleyball national team, since we were the sponsors of the ice hockey and handball. But now the country is in the world of football, where we have developed our concept so that it fits, explains Peter Froulund.

He does not hide what the purpose is with the great deal with DBU.

- We get a bigger platform to raise the profile of the us with the sponsorship of DBU. At the same time, I will not hide, we want more customers in the store, he points out.

Besides the Works Landsbank, Danish Games, Carlsberg and Hummel among the main contributors in the DBU.

DBU is working to find a few sponsors to hovedsponsoratet.

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