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New blow for the SDA

still not even two years ago, it came with the news Agency Keystone-SDA to the largest job cuts in its history, and a strike. Now, the Agency will be made by the next blow. The fourth largest Swiss media company wants to terminate the basic service of the SDA, in whole or in part. CH Media is in the process of a competition Agency, as Radio SRF reported.

While CH Media of Keystone SDA will continue to receive photos and sports news. Domestic messages want to recover the group but in the future, in Aarau itself. For the SDA, this could lead to further Yield losses of around 1.5 million Swiss francs, estimates that Radio SRF. An Insider referred to the order of magnitude as plausible. CH Media publishes several major Newspapers, including the "Aargauer Zeitung", the "St. Galler Tagblatt" and the "Neue Luzerner Zeitung".

The new bad news exacerbated the pressure at Keystone-SDA – this, after the editorial staff has already been reduced in 2018 by around a quarter. It comes in 2020, to the next-saving program of 800'000 Swiss francs, had communicated to the Agency. How much bigger is the reduction of the now is true, could not Keystone-SDA quantify, because the negotiations with CH Media, and other customers would still run. "But it is clear that CH Media is an anchor customer of Keystone SDA, and any reduction of performance is painful implications for the news Agency," says company spokesman, Iso Rechsteiner.

SRG responds to alerts

Other large customers to react because well alarmed. "We fear that Keystone SDA due to the re-reduction have to reduce their services," says SRG spokesman Edi Estermann. "That would have an impact on the small media , which can't afford a full editorial staff, and to the linguistic minorities." What Estermann says, but implicitly suggests that, If the SDA reduces your services, could soon call for more customers for price reductions – a vicious circle. Today, the French - and Italian-language service of the German subsidized Swiss customers cross. Without the SDA, for example, the reader of the Ticino Newspapers would know almost nothing more about events North of the Gotthard.

The SRG has already signaled that they will extend their contracts with the SDA, from 2020 to three years. Tamedia (which is also this newspaper out there), the Neue zürcher Zeitung and Ringier wanted to not one of your plans with the SDA from 2020 to Express, since you have to stand still in the middle of negotiations. CH Media is the first major publisher to waived, in whole or in part, on the basis of service to the SDA. Tamedia has terminated in 2019, the parts of the SDA-sports service.

two years ago, several media companies had flirted with the construction of a cheaper competition Agency (learn here how the big publishers forced the SDA in the knee). This Time, however, it is not only a threat. The first contracts with new employees to be signed, says Pascal Hollenstein, Director of publication of CH Media. In the final stage of the new "Newsdesk is intended to include" five to ten journalists. Hollenstein not denied that the Agency had a savings project. "But it is not the core." Rather, it is about a strategic project.

Better placement on Google

first, it could produce CH Media the domestic messages for the future "tailor-made". Secondly, Hollenstein refers to a so far little discussed aspect: As most of the media houses CH Media is working to ensure that your messages in the future, also online charges. The not go, if other platforms sell next to the same SDA messages free, says Hollenstein. Add to this that the Google search engine will display smaller news platforms have the case of identical messages, the largest provider of first constantly the Check. With the production of their own news CH Media hopes to improve its placement in Google search results.

The accusation that CH Media sabotage the exchange of messages between the language regions and the national context, says Hollenstein: "to Finance This, – if – the task of the Confederation, and certainly not that of a private company."

Created: 06.11.2019, 21:21 PM

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