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Netflix is aiming julkrig in the united states
MejlaStefan Hedmark+ FÖLJNetflix aim julkrig in USASå loading streamingjätten to win over all julälskareFoto: Netflix”A Christmas prince: The royal wedding”.FILM

What is a prom at the castle?

The question we learn to get answers on when Netflix presents yet another julfilm in the week, the sequel to last year's streaminghit ”A Christmas prince”.

Streamingtjänsten stepping up julkriget, year-on-year.

It's that time of the year when we suddenly get the urge to see if the old favourite christmas films. The know Netflix, and there are a lot of gems that they've put in his range.

But this year it is also the first time that streamingtjänsten seriously challenge the main julfilmsfabrikörerna in the united states. Then we are talking about the two cable channels, Hallmark and Lifetime, which over the years has spat out a huge amount of julfilmer. They are all anonymous – but very seen.

the Setup is simple. The films look about the same, stylistically. Crisp, clear colors and strong ”Glamour”light. Julinslagen christian traditional. The videos are as the americans say, ”clean, wholesome fun for the family”, so no pornography or foul language. It is sockersött romantic. Preferably a nice, white heterosexual couple in the lead role.

Familiar faces year after year

the Movies called things like ”Homegrown Christmas”, ”A majestic Christmas”, ”Entertaining Christmas”, ”Once upon a Christmas miracle”... well, you understand. Several vaguely familiar faces from the old tv-series have made it a recurring thing to be in these films year after year, including Lacy Chabert from the ”home Alone” and Lori Loughlin from the ”full House”.

Hallmark and Lifetime are living more or less on the big ratings they get during the thanksgiving and christmas then these films have premiered. Therefore, packing the schedules full with their ”original movies”. In the year it is, according to E Online, all 36 pieces that have premiered on the Hallmark. 14 on Lifetime.

A taste of all julfilmer shown on Hallmark in the united states.

Netflix competes not quantitatively with these julfilmsmånglare. But on the other hand, the style.

We saw it last year when ”A Christmas prince” had its premiere, a super-thin and super cute story about a journalist who travels to a european wonderland for the writing of its heir to the throne, and falls in love with him. The film was seen by so many, that Netflix has ordered a sequel which premieres on Friday, november 30.

Not expensive in operation

anyone who has browsed forward and back in the range on Netflix has probably also noted that it is not the only original-julfilmen there. ”The princess switch ' with Vanessa Hudgens and ”The holiday calendar” by Kat Graham premiered a few weeks ago. Even some of Its movies are in Netflix Swedish range.

Obviously is the audience so attractive to Netflix that they intend to continue to do their own versions of the Hallmark movies- they are hardly expensive to run, either.

Photo: Netflix”The Christmas chronicles”.

at the same time, Netflix that they can even make the effort a little more. Last week ”The Christmas chronicles” premiere. Sure, it doesn't get more fun than ++... but it has Kurt Russell in tomteskägg and a lot of special effects.

Who knows, next year maybe someone with a good idea for a julfilm? That's where we are now is not spoiled.

Photo: NetflixEn ordinary day in Belgravia, in ”The princess switch”.So here think Netflix to Europe looks like?

Two streamingtjänstens movies, ”A Christmas prince” and ”The princess switch”, is about the american female tourists in the fictional european countries. They are oddly similar to each other. The countries thus. Well, women also. So here's how it works:

Countries named Aldovia and Belgravia (the latter happens to also be a district in London, but that we ignore).

They are jättemysiga sagomonarkier still happens to be regrettable single but happy svajpar right on the cute americans.

It is unclear where the countries are on the continent. Probably not in the british isles. But all the talk still british English.

They love to celebrate christmas in the Aldovia and Belgravia. But it should be the american christmas, with american traditions and Walmart-knick-knacks.

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