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Modern craft employ, of course, a woman

'You are a girl, then I throw your application in the garbage with the same'.

It may sound ludicrous, but the example is from the real world.

- It is difficult to be håndværkerlærling and find an internship, but it's even harder to be a woman on top of. Some women may find themselves in over a hundred refusals, some even quite rough, before they find a space, says Nina Groes, director and founder of the Boss Ladies.

the Organization is working to get more women into the building and construction industry, and one of the ways to do this is to turn things upside down.

- We call it reverse recruitment.

in Short, the companies that are courting the apprentices. Not as usually with apprentices, who must sell themselves, says Nina Groes.

So instead of apprentices shall send the applications around, it is the companies that need to sweat a little.

They will pitch itself into the minds of the women artisans and cross your fingers that they're an interesting enough company that they will work for them.

Among other things, they must tell about, what the opportunities are, and what you get out of to get an internship with them.

- With reverse recruiting, we get a more balanced dialogue, because both parties as a starting point are interested in each other. On the way we find the best match, " says director Nina Groes.

Unfortunately, living the preconceptions about women in 'male professions' still, and it takes time before the tenacious stereotypes are completely buried.

So at first, it is the larger companies with a global outlook and the forward-thinking modern companies, which have signed up to the scheme.

But there should probably be several companies, it is the director Nina Groes is not in doubt:

- There is also a growing pressure from customers and investors that the craft enterprises must be more diverse and inclusive in both gender and ethnicity, so the women artisans must have come in high demand, she says.

on Top of that, it is a really good investment, which can be felt on the bottom line, hiring an employee with two X-chromosomes, tells Nina Groes.

The women have had to knokle to prove their worth, and it means that you can get some really ambitious and skilled employees. And then there are just some things that still are women more naturally, because they are brought up to it, as to keep order, customer management and reporting, she says.

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Women will have the same as men - a good working environment!

Nina Groes is a co-founder of the Boss Ladies. Photo: Boss-Ladies.dk

There need not be an extra large mirror with a light in the bathroom, flowers in the window sill or a salad buffet in the frokostordningen, if you want to attract female artisans.

on the other hand, there would be some cute coworkers and a exciting work environment.

- In fact, the women will just want to have the same as their male colleagues. Namely, a workplace that accommodates them, and where they are being challenged academically, and where they go home happy after the end of the day, says Nina Groes from the Boss Ladies.

It is mainly modern craft, which has got the eyes up for the reverse recruitment process where the suitor to the apprentices. The active uptake of female employees does, therefore, also, that there will be crackdown on sexual harassment and bullying.

- That can be a tough and sexual tone in a utility trailer, and as the company should be from the management level to have a zero tolerance for this kind of thing. It should basically regardless of whether you have a woman employed or not, says Nina Groes.

will stimulate girls and young women's interest in order to search the building, construction and installationsbrancherne.

will strengthen the professional pride of the young women and help women to achieve good teaching practice and to the well-being be increased in vocational education and training and branchernes companies.

Behind the Boss Ladies is the non-profit organisation Divérs.

the Project is supported by the Nordea-fonden, Grundejernes investment Fund, Build and Anlægsbranchens education fund and the STARK Foundation.

the Danish Construction association, 3F, Dansk El-forbund, TEKNIQ, tin plate and Pipe, Malerforbundet, Danish Restaurants and KL are the partners of the project.

Source: Boss-ladies.dk

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