“It is now about a year ago that I Inamorata Woman launched and I am so happy that I can finally share where I in the meantime have done. Get acquainted with BODY, a collection that is much more than just lingerie. I hope you have as much love as I,” writes Ratajkowski in a aankondigende post on Instagram.
In an interview with Vogue.com she explains that they feel that they tried to call for a self-confident girl that preferably the whole day long her bathing suit wearing. Because you, unless you are Ratajkowski are, of course, not always in the vicinity of a beach, she switched to lingerie. “So you can have that feeling of self-confidence also apply if you, for example, in a city like New York lives”. Appropriate poses in the campaign images in lingerie in a buurtsupermarktje in the Big Apple.