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Maria Forsblom: a shame when people have to stop

On Monday, came the news from TV4's Media no-show, 100 posts will be lost.

According to TV4, the revenues went down by 1.3 billion, because of lost ad revenue during the coronaåret.

"Our profits have gone down by almost 50 per cent in a year," says Casten Almqvist, ceo of TV4, for its own channel.

the Specific club in the TV4, Victoria Banozic, got the news in the morning. In the afternoon, she was at a meeting of the members of the editorial board.

" of Course, there is great frustration on the part of the employees, and there are many people who are worried about their jobs. However, during the meeting, there was also some sort of take a hell”. Everyone has worked incredibly hard in the recent past, at the same time, the audience, and the confidence has grown. It just goes to show what an incredibly great job everyone has done.

"So, it was said that the governors came to this decision," says Victoria, Banozic.
”That's sad”
When the Gp is talking with a ”Show”-the host of the show, Maria Forsblom, she has just been told of the cut.

"It's always a shame when people have to stop, but I don't know when it's going to affect, how it will affect or who it will affect," says Forsblom.

on Monday, the Express newspaper is also in contact with the co-host of the Jenny Alversjö according to Philblad, who did not want to comment on the news at the moment. explain the nature of the writs of One person at TV4, who wishes to remain anonymous, describes the service provided. Another saying to Express:

" It's almost pointless to go to work in the morning.

the News has been tough for many of you.

"That's not the funny numbers that are presented," says Jens B Nordström, a ekonomikommentator on Swedish TV4 News.

At the present time, it is not clear what are the services that are disappearing, and what are the parts of the organization that will be involved.

" The devil is in the detail which will determine how the viewers are going to be affected. However, when you make a large enough savings, then there is nothing you can do without the impact on the audience, it may be enough to recognize, " says Jens B Nordström.

the Profit of 740 million
In 2020, the company is a profit of 750 million dollars.

" a few years ago, the figure has been absolutely amazing. However, in this day, in spite of the win, you need to still cut down on the 100 posts. It's very sad, " says Victoria, Banozic.

" We had hoped that we could get some more clear answers to when you are coming up with such a figure. For example, how you came to the conclusion that it's just 100 posts that need to go away, and the exact amount of money that needs to be saved.

the Swedish TV4's club announces that it will take several weeks before it is clear what are the services that are lost.

" It's going to be a while in any case. However, from a trade union point of view, we are trying to turn every stone in order to make this as painless as possible for everyone involved.

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