"When it's time to toast for the new year, there are many who have something non-alcoholic in the glass. The trend with non-alcoholic options continue to grow."
"– alcohol-free has become something that is a given at a dinner party, " says Elina Yli-Torvi, press officer at Systembolaget."
"Over a number of years, Systembolaget's sales of non-alcoholic beverages increased. And the sales does not seem to unfold before the new year."
" the Trend is very alcoholic, and it applies equally to wine as beer. Sales of our non-alcoholic drinks has been going strong for a long time and we see that they are increasing even more this year. says Pär Lundström, head of the Wine store in Gränby in Uppsala, Uppsala nya Tidning."
"– That may be associated with the health trend and so it is probably many people who want to enjoy drinks without getting drunk, think Pär Lundström."
"Between 2012 and 2016, the increase in Systembolaget's sales of non-alcoholic from 2.2 million to 3.4 million liters. Above all, it is the sale of non-alcoholic beer and cideru002Fmust doubled in that time. And development has continued at a similar rate, "says Elina Yli-Torvi TT"
"During the third quarter of 2018 rose Wine non-alcoholic sales of non-alcoholic, with nine per cent compared with the corresponding quarter the year before, according to fresh statistics on the Systembolaget's website."
"alcohol-free now has a given place at a dinner party," says Elina Yli-Torvi."
"– in the Past, maybe you were questioned to be standing there with a glass of soft drink. Today, people expect something equivalent alcohol-free beverages in the glass, she continues."
"Elina Yli-Torvi pointing at the different reasons behind the increase in sales, among other things, that the number of non-alcoholic items in Systembolaget's range has been increased,"
"– It is also about you as a consumer are more aware of what you eat and what it contains. You choose drinks with care and thought on both calories and alcohol content, " she says."