Luxury brand in deep water: Will have two years to turn things around

the Families are disappointed.

So cash is a message from Wolfgang Porsche, who acts as the spokesman for the Porsche and Piëch families - the largest shareholders in the German Volkswagen group.

the Families, who are the descendants of Porsche's founder, Ferdinand Porsche, has addressed the disappointment against the british bilbyggere from Bentley, which belongs to a German group. Bentley, who specialise in luxury cars to the world's very richest, lost: money last year.

With the disappointment came, therefore, an ultimatum: Within two years, Bentley have turned things around and create profit.

This writes Automotive News, quoting the Frankfurter Allgemeine Zeitung.

Bentley fought according to the German newspaper with declining sales in the first nine months of 2018. It is unclear whether this was reversed in the latter part of the year, but the media Motor1 have previously described how the transition to the new WLTP test method, among other hit Bentley hard.

The new test came into force in september last year, and Bentley had supposedly so big problems to reach this deadline, that the manufacturer was going to have to delay the new version of the SUV'Bentayga with pluginhybridteknologi.

According to the Motor1 lost mark around 1 billion. the crowns in the first nine months of 2018. It is, by all accounts, this loss, which has brought the manufacturer in trouble with the shareholders.

- It is important that each brand contributes a reasonable size profit, " says Wolfgang Porsche to the Frankfurter Allgemeine Zeitung adds:

- It is currently not the case with Bentley, and we are not happy.

Hans Michel Piëch, who also serves as spokesman for the influential families, deepens across the newspaper, to Bentleys current situation 'can only be accepted in one or two years'.

Neither Hans Michel Piëch, or Wolfgang Porsche says something about what will happen if the carmaker does not manage to be profitable before the deadline.

Bentley, which was purchased by the VW group in 1998, gave the profits in both 2016 and 2017, although it was declining already in 2017.

In 2016, sold Bentley button of 12,000 cars and had a profit of 836 million. crowns, however, sales fell to approximately 10.500 cars the year after, which caused the surplus to countries on the 411 million. crowns.