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Lose the Premier League: - Now we go after it all

the Premier League from the coming season be seen on the TV 3+, TV 3 Box and on the new YouSee channel Xee.

the Discovery has in recent years shared the big and important right with Nordic Entertainment Group, but it ends after the last kick in this year's tournament in the Premier League.

the Discovery is run completely sidelined and thus not allowed to send more Premier League the next three seasons from august.

Nordic Entertainment Group, which owns TV 3 Sport, secured the rights to the Premier League back in June of last year. Here, the only Premier League rights for a three-year period from the summer of 2019 to 2022.

But now is half sold off to YouSees new tv channel, Xee.

I had thought that Nordic Entertainment Group had retained the rights to the Premier League from itself. It surprises me that YouSee, as the country's largest operator, is beginning to acquire sports rights. This is a signal that the competition on the market for sports rights has intensified, says Christian Kemp, director of Discovery, to Ekstra Bladet.

He sharpens the tone and get ready for a tough battle for rights in the future.

- the Rights you have only on loan. Now we must look forward and go after other rights, says the director.

- What rights are you thinking of?

- All the rights are in play, says the Discovery-director, Christian Kemp.

- Will go after the Champions League, to be marketed in 2020, and Superligarettighederne be offered in the spring?

- When we look at the tv market, TV 2, a local player, Nordic Entertainment Group is a regional player, while we are a global player in the hunt for the tv rights. We have completely different muscles than the other. Therefore, we are now also ready to go after all the rights are in play, " explains Christian Kemp.

The new reality of the Premier League means that the bulk of the matches from the upcoming season will be shown on Viaplay.

Half of the matches are shown on TV 3+ TV 3 Box, while the other half must be displayed on Xee.

It will be TV 3 Sports, who will be responsible for the production of the fighting, including kommenteringen, studiedækning and magazine programmes, which will be sent on the Premier League. Thus, YouSees customers joy of the experts, as TV 3 Sport uses.

232 matches of the season's 380 matches from the Premier League will be shown live on TV 3+, TV 3 Box, and Xee. On Viaplay appears 232 the matches live.

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