the Initiative, which was launched at the Gothenburg book Fair in the fall, financed with the help of money from the Postkodstiftelsen.
In a time of rapid bildflöden want to Läsrörelsen increase the knowledge and ability to critical thinking in the context of image analysis, and mentions among other things, last year's manipulated the youtube clip of president Obama as an example. The target audience is teachers, educators, school administrators and politicians but also the interested public.
Sundsvall, sweden in september will be arranged seven heldagskonferenser together with the different regions, different museums and art galleries. Läsrörelsen also cooperates with the municipal kulturskolorna in a program aimed directly at children and young people and to show the film thanks to a collaboration with Folkets hus and parks.