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Kanye changes direction: Familiekrig on the way

Now, Kanye West's wife Kim Kardashian and sister-in-law Kylie Jenner soon to look over his shoulder.

The 43-year-old rapper will, in fact, to embark in the same industry, as the two sisters have taken by storm the field of cosmetics.

It writes Business insider.


It has emerged that the rapper, as soon as can write many things on his CV, among other things designer, filed an application to get registered millionbrandet Yeezy as a mark in the cosmetics industry.

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he did 2. June shows documents that have been submitted to the us patent and varemærkestyrelse.

the Article continues under the picture...
The famous couple have together four children. Photo: AP

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Mascotte Holdings, Inc. as Kanyes company called, therefore, can in the future make cosmetics products. It features his wife Kim Kardashian and her little sister Kylie Jenner made for several years with, respectively KKW Beauty and Kylie Cosmetics. And one must say that the two women's companies captured the industry when they started several years back.

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It seems that Kanye has requested that the registration shall include the make-up, deodorants, hair care, toothpaste, perfume, kropsglimmer and several other podukter.


However, the portfolio of Yeezy-products does not stop there, if it is to the inventive rapper. He has also sought to register the Yeezy as a mark in some of the less common cosmetics-categories.

Hitmagerens additions sounds; he will also have the opportunity to make incense, duftlus, aromatherapi pillows, duftesten, potpourri among others.

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however, You should not set expectations too high, for it often happens that companies and individuals are applying for a particular trademark, but not carrying it out in reality.

in addition, It is also not the first time that Kanye West explores the idea of taking beauty industries.

Back in 2017, he applied for permission to launch a kosmetiklinje by the name of Donda, which is named after his late mother, but it was never more than an idea on paper.

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