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Judgment against Influencerin: the Private business

The Influencerin Pamela Mature must sign the ads in your Instagram channel as such. The district court of Karlsruhe decided. ARD legal expert Frank groom explains what the implications of the judgment.

your seats in the courtroom remained to the day of the judgment will be empty. Pamela Mature - the so-called "Influencerin" in terms of Fitness and fashion, with over four million followers on Instagram - did not come to the regional court of Karlsruhe, as the presiding judge Steffen Wesche told that they must sign the ads in your Instagram channel as such.

In negotiating the end of January, an exciting dialogue between Mature and Wesche across the world, the Influencers and the law "uncharted territory" was around it developed. The court case revolved around certain Posts. On them you can see a photo of the band with accompanying text. If you click on the photo, appear to be so-called "Tags". The are small black spaces where the brand name of the clothing that can stand up to frost on the photo. With a click of the "day" lands you on the Instagram Account of the brand manufacturer.

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