Italy bans the advertising for the game

From 1. January is the end to advertise for gambling and betting in the Italian media.

It has the Italian government agreed.

It writes multiple media including the DR and Il Messaggero.

- We are the first country in Europe to say stop to advertisements for games of chance, said deputy prime minister and minister of economy, work and social policies Luigi de Maio, who is also party leader for the Femstjernebevægelsen, according to DR.

But it is not only the media, who are losing advertising revenues from the betting operators. The Italian clubs may no longer enter into sponsorship agreements with betting or lotteries.

Several of the country's best and biggest clubs currently have agreements with the online spillefirmaer, and therefore the new law also not gone unnoticed.

To Il Messaggero. tell the president of football club Genoa, Enrico Preziosi, that the decision could have major implications for the Italian clubs, while the Head of the Bologna F. C., Claudio Fenucci call the ban of madness.

According to Claudio Fenucci then lose the Italian clubs up to 100 million euros (746,636 million Danish kroner) in lost sponsor income. In Rome, fear the director of the football club Roma, Mauro Baldissoni, the lack of sponsor income will put Italian football back in comparison to the other international clubs.

In July, the government in its bill in a part of a larger legislative package, which goes under the name of 'værdighedsdekretet'. Herein, it is apparent that the reason for the ban is to curb the number of spilafhængige, which, according to a report from 2015, is estimated to be around 1.3 million.

- the games industry has become too big. It goes beyond people's health and dignity, says premierministe Luigi di Maio, according to DR.

the Penalties for breaking the reklameforbuddet can cost up to 375.000 dollars in fines. The money will go to cure spilafhængighed.

the Head of the Centre For gambling Addiction, Michael Bay Jørsel estimate for the DR, that the ban will have a beneficial effect on the many spilafhængige Italian:

- For those people who have or have had a spillemæssigt problem is the advertising is a really, really bad cocktail. Many players and families say to us that they can't understand that there still may be ads for the game.

Michael Bay Jørsel believe, however, that Denmark should do as Italy and close to spilreklamer. Instead, he points out that the games industry itself is in the process of looking at whether the advertising of gambling should be limited, and he will give them the atria to, he said to DR.

See also: Danish Games kimes down: Why have you given me money? the

See also: the Betting company gets record fine for reneging on compulsive gamblers

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