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It can stand for the small print: the Supreme court toughens the penalty for illegal car ads

Two car importers brands on Wednesday, that the Supreme court screws bissen on in relation to infringements of the marketing practices act.

the Criminal case is all about, to ads for Toyota and Citröen not clearly told about the cost of consumer credit.

The companies responsible will be fined respectively for the 190.000 dollars and 250,000 dollars, which is significantly harder than the high court's judgment, which was fined dkk 50,000.

Both when it comes to Toyota Denmark A/S and K. W. Bruun Import A/S (formerly Citröen) put the judges emphasis that the ads were targeted at a large audience, and that there is talk about larger companies.

the Penalty is set to twice the expenditure on marketing, which the companies had.

the Consumer ombudsman has the decision been upheld, but the five judges in the Supreme court does not agree. Three have voted in favour of the relatively high fines, while a minority of two judges believe that half the amount was sufficient.

the Ads on the financing of car purchases were brought in the Metro and was also plakatstandere.

the Problem is, that the ads did not follow the statutory requirement that the so-called standard information was specified on the "prominent way". On the contrary, they were stored out of the way.

For example, Toyota placed the statutory information with the smallest font size at the bottom of the page and under the information about the car's fuel consumption and CO2 emissions.

In the case, the Consumer ombudsman has just asked for fines of twice the amount of marketing. Moreover, has argued that it is important with a noticeable penalty in relation to the company size and score. Toyota Denmark had in 2015/2016 a profit for the year at 103 million dollars, and K. W. Bruun Import A/S's profit for the year was 63 million.

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