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Influencerin before the court: Is this advertising or not?

Pamela Mature provides her millions of Followers on Instagram with photos of the latest fashion or Fitness tips. Now it is because of the allegation of surrepti

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Influencerin before the court: Is this advertising or not?

Pamela Mature provides her millions of Followers on Instagram with photos of the latest fashion or Fitness tips. Now it is because of the allegation of surreptitious advertising before the court. An unusual dialogue in the court room.

flash thunderstorm, and performances - the usual Pamela Mature. However, in the courtroom of the district court, in the cameras, photographers and Fans waiting for them, then it is unfamiliar territory for the "Influencerin" in terms of Fitness. Four million people follow her account on Instagram, mainly between 16 and 24 years old.

"Neuland" - for the judiciary

Unfamiliar territory - this is also the cue for the presiding judge Steffen Wesche, in his introduction, from the point of view of justice. "The justice did not understand the power" to hear and he read again and again, in Blogs prior to this hearing. Clear network issues somehow still a certain "uncharted territory". But the General impression that the judiciary is overwhelmed, he wants to meet. Judge Wesche is prepared in any case visible on his topic. He knows exactly how Instagram works, knows the players and of course the legal issues behind it.

How is it Instagram?

when to must be labeled Posts as advertising? The standards are the same for all media. The "commercial purpose" of a "business action" must be specified, as it says in the law. Unless the character as an advertisement is obvious. If you open the newspaper, is that easy. Because the display is big, "" about the advertising. But as it is in social media at Instagram, especially with the business model of the Influencer?

Influencerin Pamela Mature in addition to your lawyer.

judge Wesche has questions to Pamela Mature. "Meet and great, almost," he says, smiling. It is an intense conversation develops. A Blogger recently wrote: Every user knows that if it were advertising. "How do you see that, Mrs Mature?" Pamela Mature feels the same way. The same is true for a for a eleven year old? The should not even participate at all in the case of Instagram, the answer. Well, whether or not it will be circumvented in practice, replies the judge.

separation between normal life and advertising?

He was the other day, the train, and - how convenient - in the current railway magazine is a great Interview with the Influencerin Stefanie Giesinger. On the question of how you explain your work, citing the judge Giesinger from Hef: "I leave the world of my life. In addition, brands can book me as a Model, I post images or Videos that have emerged in the cooperation. Quite simple." The "in addition" disturb him a little, so the judge. All belong to the not maybe? And it is difficult to draw the dividing line between normal life and advertising?

Stefanie is the Modeling because of their past, in the case of "Germany's next Top Model" just more common, holds Pamela Mature - Abitur grade 1.0 - against. However, the judge insisted in terms of separability.

" If you post private things, not maintain them so that your business?" According to the Motto "you're still going down, penny".

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