'We have reached a point where the alleged 'feud' or 'conflict' between my twin brother Jeppe and me have been unacceptable (...) 'the Feud must stop NOW. It consumes me, my family and my business'.
It is one of the founder of the world famous micro-brewery Mikkeller, Mikkel Borg Bjergsø, at the weekend wrote on Facebook in a long message to its rudder and to the public.
His twin brother, Jeppe Jarnit-Bjergsø, is behind the lesser known, but successful, ditto the Evil Twin, and has also been very active on Facebook with accusations directed against his brother.
Jeppe and Mikkel were close as children. Connected from before birth as the twins, they are. Also the interest for beer shared.
The golden drops came, however, five years ago from the today, the 43-year-old brothers, and the relationship turned to enmity - something that The New York Times Magazine brewed a story about.
since then, things have not been better between the beer-the twins.
The last was the conflict to skimming over, Mikkel Borg Bjersøs plan to open a restaurant on Åboulevarden in Copenhagen at the same address, as ølbaren the kingdom of Heaven, as Jeppe Jarnit-Bjergsø of his time was involved in.
Mikkel Borg Bjergsø is behind Mikkeller. Photo: Martin Lehmann
The announced forretningsfremstød from Mikkeller was far from being the holder of the Evil Twin to offer beer or welcome.
'the Juggernaut Mikkeller uses its squalid millions to nose the small. Many in the industry agree, but are too scared to say it out loud. You know who you are', he wrote on Facebook and linked-to a B. T.-article, where the brewer lashing out at his twin.
- Mikkeller-the group could be opened to all other addresses in Copenhagen, so this is a deliberate provocation and an outright smear campaign against the little hard working barman, who work hard to get things to run around, said Jeppe Jarnit Bjergsø to the newspaper.
Extra Magazine interviewed Saturday Mikkel Borg Bjergsø, who later in a sms announced that he is pulling all the quotes back.
He has since apparently deleted the aforementioned Facbook-lookup, as the Extra Leaf is in possession of, on the søskendestridighederne, like he has announced on Instagram that Mikkeller giving up the opening of the restaurant on Åboulevarden.
'I will not participate in the more regarding this matter or my brother in general. Have a good weekend', writes Jeppe Jarnit-Bjergsø, who lives in Brooklyn, New York, in a message to Ekstra Bladet.
He has also had time in rettelakken on his Facebook wall, where all of the critical comments on the brother, for that Extra Leaf turned, disappeared.
Jeppe Jarnit-Bjergsø is the man behind the beer-the brand Evil Twin. Ritzau Scanpix
Before Mikkel Borg Bjergsø has dropped the opening of the restaurant on Åboulevarden and regretted his interview with Extra Magazine, proclaimed he to B. T., that he is not out to embarrass his brother or snout less business in the business:
- I am sure that it will create a synergy effect when the two bars are right next to each other. It will attract beer enthusiasts from both Copenhagen, the rest of Denmark and abroad, he said.
In his now deleted Facebook lookup is he inside that someone thinks that tvillingekrigen is a markedsføringsfidus.
It rejects brygmesteren:
'I wish it was'.
What is the significance of the twins ' contentions have for the rest of the family, wanted Mikkel Borg Bjergsø, the other day not have to involve Extra Leaf in.
He denied, however, that he and Jeppe Jarnit-Bjergsø could just put a neutral Carlsberg Påskebryg and become good friends.
the Extra Leaf has been trying to get the twins ' comments to Mikkel Borg Bjergsø now drop that servers beer on Åboulevarden.
'I am about to be tired of the Arrangement for anger against me, every time I speak. So I have nothing more to say right now', writes Jeppe Jarnit-Bjergsø of a message, while his twin has so far not returned.