Editor-in-chief of the newly launched football/business-media 'Off the pitch', Kasper Kronenberg, believes that the club are imprecise in their communication in the announcement, they released Thursday.
In the message returned Brøndby out, that you want to extend the capital with 100 million dollars. The money will be used to renovate the stadium, particularly the South side in need of a loving hand, but you will also build more lounges to the sponsors in connection with the renovation.
in Addition, Brøndby pumping money into the talentsatsningen Masterclass, as well as invest in the sporting sector.
the Company indicates, as mentioned three areas in which funds should be invested in, but does not mention the specific amounts of the three areas.
Kasper Kronenberg understand Brøndbys motives, but wonder about the communication.
It makes good sense to invest after a period of time, where the club has had success with the sponsors and with the football team.
- however, I think there is missing a description of how the key looks in the investment. It is not to know if they, for example, uses 30 million. on stadionrenoveringen and Masterclass, and then the remaining 70 million. on the transfers, if that is what is meant by 'the sporting sector'.
-If I were a shareholder, I would be very aware of to learn more about distribution, " says Kasper Kronenberg to Ekstra Bladet.
editor-in-chief believes that it is important for Brøndby that the money is invested in something forward-looking and not used as a stopgap. He believes one can learn of the rivals from AGF.
- Brøndby should avoid doing as AGF, in the years just enlarged the capital, each time the box was empty and patched the holes, now there had to be. It is an unhealthy way to run a football club, says Kasper Kronenberg to Ekstra Bladet.
In the course of autumn came Brøndby trainer Alexander Zorniger, with a fierce criticism of the club's own talents.
He said that they were not good enough for the first team, and that they had not the mentality to take the next step. It triggered a massive criticism of the Zorniger from the club's fans, which was reflected in a quarrel between the Zorniger and a group of fans in connection with an away match against Vejle in december.
Brødnbys talenfchef, Kim Vilfort too expressed its disagreement with the Zornigers opinions on the Masterclass.
The internal disagreements should, according to Kronenberg, arousing the skepticism of shareholders
- There was a big debate about the Masterclass between Kim Vilfort and Alexander Zorniger.
- If I were a shareholder, I would be skeptical about to come up with funds to an academy, where there are disagreements about the direction, " says Kasper Kronenberg.
the Resolution on the capital increase to be taken to a general meeting 2. april.See also: Brøndby will travel kæmpebeløb See also: Thomas Frank nominated for the award after a strong period