"On the social media, the discussions on one of the Designtorgets products warm. It is a single pellet that promises ”beneficial substances”, which aims to strengthen your immune system – and it costs 199 sek. "
"A piece of wood, such as Designtorget sells, has created a lot of confusion on social media. "
"”the Woods, bring a piece of home, a fresh block that in two months will bid on their phytoncider,” it says in the product description of ”Doftkloss FOREST” on Designtorgets website. "
"Phytoncider will apparently be ”a scientific explanation of why we feel good to be in the woods”. It is to this subject that should lower our levels of stress hormones and strengthen our immune system. "
"All this allegedly the little bit tall to be able to do for you – if you rake up 200 bucks."
"It was marketed as ”A unique piece of pine. A given hub, both for the call and in the room”. "
"In the various facebook groups and on Twitter, people have förbryllats over tallbiten. "
"”CAN. NOT. BE. ON. REALLY.” they tweet a person. Another writes ”It took TWO designers for this brilliant, never-before-seen amazing out.... doftkloss”. Another person got the inspiration for their own business idea and write ”Looking to start selling courses - ”make your own doftkloss”. 99 kr for the registration fee and then £ 50 a time for the materials?”. "
"On the website it says that the product is out of stock online, but it is not because of the great demand. The whole thing is in fact a part of the Designtorgets collaboration with the art students. "
"It's Karl Bern, who together with his fellow student came on the concept of the ”unique tallbiten”."
" I like forest very much. And I am interested in what it is in the forest that makes you feel good, from a chemical and medical point of view and it is the subject phytoncider, " explains Karl. "
"”Would be incredibly irritating”"
"the Students had four weeks to create something scandinavian, which became the ”Doftkloss FOREST” which secrete the beneficial substance. But there was a thought of it all. "
"the Students wanted to start a conversation about what you are willing to pay for as a consumer. "
" I pay the 700 dollars to run inside the Batch, though I have asphalt outside the door. The objective is to you look at the block and understand that it is useful, therefore, that people should not buy it without going out to the woods instead, " he says. "
"Vedbitarna is taken during the storm, Alfrida and Karl says that if the count, with how much it costs to own the forest – so blocks are actually pretty cheap. "
"What applies to the reactions on social media, the creators expected people making fun of the block. "
"– It may appear and it gets scorned. It is provocative with it is invaluable, " he says. "