One Chance. This is a Chance you will get one Minute to convince all of them. Seven years of designing and Warping from behind the Erfinderduo Urs Robustelli, and Gregor Altenburger – now the Moment was there.
That you could ever be here, they owe a fellow industry expert, who attested your Squap "explosion potential". In the catacombs of the Nuremberg toy fair, the agents between shelves made in the trial play. Nearly half of the specially for this presentation produced Squaps was broken.
The Squap is a beach game from the basement of one of the Bernoulli houses in Zurich's Kreis 5. A Ball - and-catching game that began with a mutant from the aggregation of the glued fly swatter and pin puller and on the basis of the Institute of physics of the University of Zurich the way to the largest game fair in the world had found.
"You can be your good cards is never sure": Robustelli about the fun principle of Anna Otto.
Today, over ten years later, Urs Robustelli laugh when he told of this day. Because in the end everything went well and your Squap playful conquered the world – at least a small part of it.
A Million copies sold
Just Robustelli has brought a new game to the market with his two children, Julia Rüegg (stands for: it is design responsible) and Henri Amstutz, he has launched a new card game. Anna Otto, the player can use both sides of the game cards. Depending on the course of the game, all the cards of a player can be rotated by a counterparty, so that may be a good hand turned into a less good. In addition, each of the players use the cards of the opponent for him due to the connected at both ends leak half – visible, as an Alternative to the Card.
the thing with the new game in the Brunau Foundation has Begun where Urs Robustelli supported as Arbeitsagoge and team leader accounting people with disabilities in their work. The idea was to invent a game, in the production of the Anlerne the Foundation can be involved and their skills in the areas of Commerce, logistics and Informatics.
Urs Robustelli, what invent was the inspiration behind this card game?
I wanted a game for the Brunau Foundation to develop the content of the Foundation. The game is the diversity of the young people again, which complete the doctrine.
The game you embarrassed yourself. Why?
at the same time with the card game, we have founded the publishing company Fair Games Edition. He stands for games that meet the criteria of Fairness, sustainability and quality, and a loser is to produce a merger of institutions that develop such games, and/or distribute. It is to be expanded in the coming years.
What's with the name?
Anna Otto is representative for all Anlerne, which have passed through the Foundation. In addition, it is obvious that Anna and Otto are palindromes. They can be rotated, such as the game cards.
What makes Anna Otto of traditional card games?
All the cards of the game are unique due to the Two-sidedness, there is only one card that is on the front and back of the same.
multiplies the possibilities.
There are 144 "simple" cards and, therefore, 288 of the usable playing cards. When one looks at Anna Otto in the round, it looks as if you would look at the bathing area in the round and all the colorful beach towels see.
Anna Otto is unique with the principle of the two-sided card to use?
When I'm trying to develop a new game, I'll go have a look, what there was. At best, I'm doing this in retrospect. There are also other games which use both sides, but not on the kind of Anna Otto. Here the principle is so funny, because you of your good cards never may be sure of a hit your good cards are suddenly the good cards of the other. Then, if you allowed someone to turn the cards.
looking for ideas, it seems that it was so, what was already a long time unused in the Hand (or on the table): Why can't game with a map of both sides of the card used?
The Bollywood Superstar
Back to the first success: Over a Million of their toys Squap has sold in the basement of Urs Robustelli, a Golden Squap testifies in a small display case of success. Collaborations with Hello Kitty and other well-known partners. That only a small part of the revenue in the tinkerer float bags – secondary. As is so often the case with Visionaries, is always, first and foremost, to the idea. The "10 before 10" of the Swiss television dedicated to the inventors ten years ago, a contribution, break-even, the Squap as the "Fun of summer".
The national media attention, however, was nothing compared to what it should then come up: In India, Urs Robustelli, and Gregor Altenburger from the sales company a Bollywood Superstar in front of the Promo carts stretched. The to followers-million dollar actress Karishma Kapoor raved in TV-Reports from the game fun for the whole family.
In another report, a presenter celebrated the Squap as a "game revolution", as one expert tried to explain the phenomenon Squap. The Indians, so his theory, would love Cricket, and therefore they began also like balls. In the USA, where they also throw like balls and catch, managed the Squap, the breakthrough never.
After this success, Robustelli and Altenburger tried on other game ideas: they designed the new patented Yoyo, which was produced by the licensee, but according to their ideas, and therefore never came on the market – in spite of 50'000 pre-orders. A you-designed football game that has been tested by the image of the group, Panini, and with the football image together would have to be sold, failed due to high production costs.
your attempt to develop together with the University of applied Sciences North-Western Switzerland a boomerang ball, the physics of the victims.
Anna Otto: a card game for two to eight players aged 7 and up. Fair Games Edition, Zurich 2019, about 25 francs. www.brunau.ch
Created: 18.04.2019, 13:38 PM