The clubs of the Bundesliga extend their focus on China: The enthusiasm for German football should arrive at the Chinese - and the best way is with a famous veteran stars.
It is his first trip to the Chinese mainland. Jürgen Klinsmann looks surprised at how many Fans came this evening in the Restaurant after Beijing, the "bread time" and regularly German football transfers.
A nickname Klinsmann has in China already, "The Blonde Bomber" hits football fans in China, in order to make the Bundesliga more popular. "For me it's just exciting to take such a journey, to learn for yourself: what is happening in this new market of China?", he says. Many Bundesliga clubs have now opened offices in China, made preparation for tours or would come after the season and the friendship games, in order to make your brand a presence.Tradition, competitiveness, credibility,
the end of March, the German football League (DFL) has opened an office in Beijing, in order to improve the dialogue with Chinese partners and Fans. Six Bundesliga clubs are already represented in China, including Bayern Munich, Borussia Dortmund and Eintracht Frankfurt.
Klinsmann believes that the strength of the League was their Tradition, their competitiveness and their credibility - for decades. And because the infrastructure was there, which enjoy a high Reputation worldwide, he adds.
DLF opens a representative office in Beijing
tomorrow magazine, 15.04.2019, Mario Schmidt, ARD Beijing
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