Two hands, the tearing of a condom – this image will flicker on the screens of Switzerland of the posters regards advertising. "Let's go" is the Slogan of the new prevention campaign of the Swiss Federal office for health (BAG). You should promote the joy of Sex with the self-evident use of the condom.
way of the "Stop Aids"
Since 1987, the national campaign against HIV and other sexually transmitted diseases runs. At the beginning of the specter of Aids stand in the foreground. But that has changed. From "Stop Aids" was "Love Life". HIV has lost its relevance and Seriousness. Last year it was in Switzerland according to Figures from the Aids-Hilfe 425 new HIV diagnoses, a historical Low.
The new prevention goal is safer Sex. The BAG says that the HIV to stop or prevention only if the sexually active population will be regularly made aware of safe Sex. Time, venereal diseases were the focus of the campaigns, even the pleasure of Sex. "An open and positive tone promotes HIV prevention," replied the Federal Council on an Interpellation. Deterrence could lead to a discrimination of the Affected.
actions brought before the Swiss Federal court
Highly controversial, the prevention campaign was in 2014. Heterosexual and homosexual couples are in it together, were very liberally on the posters. SVP national councillor Erich von Siebenthal demanded to stop the distribution of "pornographic" Videos and photos. A group of plaintiffs went against the Subjects before the Swiss Federal court.
The Federal Council concluded that the representations of self mediated the determination and responsibility. The Federal court ruled that children and young people are not exposed to the campaign stronger sexualized influences than they are already. Roger dust from the Federal office of public health said at the time to the NZZ: "If you always told the same message, you must vary the packaging." For two million Swiss francs Budget they wanted to generate attention.
In comparison to the campaign of 2014, the Subjects of the recent years have become still softer: A poster of the scandal campaign of 2014. Photo: PD
The BAG writes, it had to the success of the campaign to raise awareness of an apparently familiar issue, and in an increasingly sexualised advertising to position environment sent. With positive provocations, the campaign creative emotionality. In comparison to the campaign of 2014, the Subjects of the recent years have become still softer. This year, they are downright good.
Many need it, many are inconsistent
Four out of five people in Switzerland have already used a condom. About half of the respondents used it in the case of new or occasional sexual contacts. The study, which has given the BAG in order shows. The forschungsstelle Sotomo has asked for 1019 persons between 16 and 60 years of age in an online survey.
The Love Life campaign in 2016 on the topic of partner exchange, recorded at the Zurich Central. Photo: Keystone
While having Sex with a condom, protection against HIV and other sexually transmitted diseases in the Swiss first. 52 percent of respondents say that a condom reduces the pleasure, particularly men between the ages of 23 and 40 years. The condom as a Lusttöter is also an important factor for that part of the respondents not used the condom consistently.
Easier to use than the condom in the Swiss sense of the anti-baby pill. It does not protect in comparison to the condom, but against sexually transmitted diseases.
When to have Sex with a condom, protection against HIV and other sexually transmitted diseases, the Swiss first.: The subject of the new campaign. Photo: PD
Created: 04.11.2019, 10:36 PM