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Fashion label blood siblings in Kreuzberg : feel-Good clothes instead of Berlin Coolness

The Boss meditates behind a red and white chequered picnic blanket on your fabric Designs. The small meeting room has an exterior wall with a huge transparent heart, and the Wallpaper bloom colorful bouquets of flowers, singing birds and pink Flamingos. No, typical Berlin one doesn't really think at this Kreuzberg Loft in the Victoria Park neighborhood, was once the home of a milk Spa housed with an attached cowshed. To colorful it looks, to playful, to happy,. To be uncool? It depends on the perspective.

Who has a lot to do with children, with the term "home" is something you can start thinking about good stocks of the joy of life and the world more optimistically, will feel in the headquarters of the fashion label "blood siblings" right away. On the Desk is a huge world floating ball, reminiscent of a self-designed material called "Fly me to the Moon", the made a few years ago among the Fans Furore. And everywhere you look on the Logo of the label: cross, heart and anchor, which stands for Faith, hope and love.

In the South of Germany, it is still unusual to have a mother

last year, the Stuttgart-based company has made 16 million Euro turnover. Eleven years ago, has met the founder of the brand, Karin Ziegler, a request is first drawn in part after Berlin. In 2016, they moved the company here. In southern Germany, it was still unusual, to work as a mother. "Here it is, of course," she says. A Relief.

And that you appreciate the Free-spirited Berlin. In this city you can eventually have everything, also beautiful Shooting locations. In your summer catalog, the neighbourhood plays the role of the home. Also locks can be rented occasionally in the surrounding countryside. As a managing Director in 2010, Stephan Künz came into the company. The South Tyrol has the reputation of a genius, the home feels in psychology, such as in mathematics and the Numbers in order.

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order of the cross-Berger floor Karin Ziegler designs, together with two employees, the colourful materials from which the collections are made. The 43-year-old mother of two daughters is wearing a blouse with little cacti on it from their summer collection. It is important to always tell a story. Each narrative aims to certain customers. There are Essentially four basic types, white-Marketing Manager Sara Lemmens.

"Affordable luxury"

The romantic customer floral motifs, the Rockabilly-client pattern, reminiscent of the 60s, loves, as, for example, the cherries coat. Earthy tones are like for women, the Ethnovaganz, and, of course, there are also sporting parts for the type of "casual" so casually, to describe. "My fashion is trying to emphasise who you are," says the designer. You've always want to do things, "the one you love and not just consumed". "Affordable luxury" wants to offer between € 14.95 for a hair band and 319 euros for a winter coat. Jersey dresses cost from 69 euros.

All the weather. The Softshell Jackets are one of the most popular pieces.Photo: promo

The colorful cartoon dress for the coming autumn from the new series, "Super", such as "Superwoman", "supermarket", "Supernova" or "Supernatural". All-weather Softshell Jacket in Yellow with blue birds on it, or red with white spots, like a toadstool among the often copied racers of the label. Also on the topic of "Princess Charming" there was already a collection of dresses made of woven fabrics with modern interpretations of fairy-tale motifs.

For men, there are currently only two different shirts. Especially mothers in the age from 30 to 55 years love this fashion, you like to wear with their daughters in the partners look, for children's clothes there is also. Also teachers, nurses or kindergarten teachers are prone to the colourful home-fashion. Sara Lemmens know this because she occasionally goes to the parties, the Labels, the has all over the Federal territory distributed 15 shops. As the Fans exchange items of clothing, try the self-baked cookies, and give a lot of Feedback. The majority of new customers come in Berlin in the shops at Hackescher Markt, and in the Bikini house, because the colorful pieces of clothing to attract tourists.

soul is not relationship with the customers

The Name "blood siblings" uncontroversial among the customers. He polarized, as Sara Lemmens says. This was a spontaneous idea. Karin Ziegler wished to have something of a kinship with the customers. They thought of blood brothers, how to Karl May readers to know you.

In a time when the industry is struck by bad news, business failures has stayed the success of the faithful. "We don't grow beyond our means", is from their point of view an explanation. She has started in 2001 with a Online Shop, one of the pioneers of digital fashion marketing that helps them. The camp is currently still in the vicinity of Munich. But she hopes that the Partner with whom she works, in Brandenburg, suitable spaces: "That would be a dream".

To the slow growth of the strategy, that can only be produced when the orders are received-i.e. Surpluses, which would then be destroyed, but only, as far as possible avoids. Do you manufacture in India and China. Important fair production conditions, sustainability and environmental friendliness are for Ziegler. Just checks whether Portugal and Italy, because of the ease of accessibility, good production countries.

cool fashion, as one would expect in Berlin, does not want to make them even. Although there was a jump in sales, as they combined in the stores, pattern to pattern, but also solid parts shoved in between. Otherwise, women who have arrived at," just to feel good in their colorful patterned Good-mood-clothes should ". And the success proves her right: "Berlin is limitless."

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Grit Thönnissen, Claus Vetter, Jana Demnitz Jan Schröder

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