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FC Midtjylland ready with the big plan

Coronavirussens ravages have put a spoke in the wheel on many things. It applies, for example, the plans, FC Midtjylland had to expand the MCH Arena. But the club see the opportunity to resume the plans later in the year.

It depends in the first place of, how hard include the repercussions are hitting the club's current and potential sponsors. For the need for an extension arose from that FC Midtjylland could not get space for the sponsors, who would like to buy into in the lounge areas.

- Within Covid-19 we had considered expanding our sponsorfaciliteter and was far in the process with the other stakeholders, but it was put on hold. Now we look at it, when we have organized in the fall and winter, whether it is currently, says commercial director Jacob Jørgensen for advice.dk.


An important parameter here, then, is sponsorship. Football clubs in the country and the world over fear that an economic crisis in the society will go out of their opportunities to draw sponsorships, and FC Midtjylland waiting and watching, of the need also is that, when society comes back on its feet after the reopening of Denmark.

Jacob Jørgensen is a cautious optimist.

- We have been hit hard by our own success, so we suffer from lack of space. It is the superpositivt. Now, we draw just the weather and see what happens. We must redraw 259 sponsorships over the summer, and on the basis of it, we can judge if it looks good, if it looks bad, and what the need might be to extend the sponsorfaciliteterne on the long course becomes.

Right now, looks reasonable for the coming season, and we believe that we as minimum can keep the status quo. Therefore an expansion of the stadium to come into play. In the given case it becomes a project, we must stand for the funding of and development of.


Herning Municipality is just now starting to take over three of the four grandstands from MCH A/S, as owner of the MCH Arena today. In the agreement, taking into account that FC Midtjylland can expand the stands.

- FCM has the opportunity, if the prerequisites have also been fulfilled, to establish the superstructure of the Herning Municipality's three grandstands. Herning Municipality sees this in a positive manner, is that in the minutes from the local economy - and erhvervsudvalgs meeting the other day.

In the same record, it appears that there is allocated 12 million for improvements at the stadium:

- It is a part of the agreement, there will be a number of upgrades of the Arena to a value of € 12 million. kr.

Since the municipality's purchase remains subject to the condition that the city council approves the agreement, will Jacob Jørgensen does not comment on what the 12 million is targeted for. They have, however, not anything with the possible extension of the stands to do.

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