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Danish telecommunications giant in significant acquisitions: Ensure the Premier League

Since the TDC got new owners in 2018, the company has worked with a strategy to divide the business in two.

one must stand for the physical things in the form of wires and infrastructure, the other must stand for digital services and entertainment. The latter has Tuesday got a new name and new content.

the Name is Nuuday, and the content is a chunk of the rights to the English football league the Premier League bought by Nordic Entertainment Group, which is behind TV3 and Viaplay.

- We live in an increasingly digitized world, and in Nuuday, we strive to develop services by means of technology can make the everyday easier.

- Our focus is still entertainment, as well as network-, cloud - and telecommunication services, but today is a major step on the path to becoming an independent company.

- Our new name symbolizes that it is a new day for us and for our customers, writes the executive vice-president in Nuuday Jaap Postma in a message.

Nuuday contains YouSee and the new streamingkanal Xee, that all YouSee customers have access to. It must take up the fight in the relatively new and popular market for streaming services, which was revolutionized by Netflix.

to strengthen the content of Xee has Nuuday bought the rights to show half of the matches in the Premier League.

- From august of this year and three years forward will Technology become the home of a large number of English fodboldopgør, and we are pleased indeed to be able to offer our clients, write media executive in YouSee Christian Morgan in the message.

For existing customers of Viaplay provides changed, however, is not a major change. Viaplay has continued right to show all games, while 116 matches will be shown live on TV3+ / TV3 Box and 116 matches live on Xee.

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