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Danish bloggers in the shitstorm of free drinks

A number of well-known bloggers and so-called influencers or influencers in Danish - has come in hefty headwind on social media after an easter maundy Thursday.

you can read about on LinkedIn.

Influencers live by the consequences on their blog and/or Instagram profile, where among other things, they get paid to test new products or to cooperate with, for example, fashion brands or beauty products.

Among the participants in the påskefrokosten was Christina Barré, who is self-employed in an agency for a number of well-known Danish bloggers. She is a former blogger, but now only active on Instagram.

On the bloggernes so-called stories (video clips on Instagram, which is available in 24 hours, red.) it emerged that the participants in the påskefrokosten wanted to get the drinks they had ordered at a bar in Copenhagen, paid for by the site.

Here say one:

- Not, now is In pieces. We would like to pay.

- No, we don't bother. We are doing them a service, reads the answer from the Developments with regard to their indirect advertising on the many present influenceres stories.


Here could the story have ended - were it not for the anonymous social media Jodel, where users among other things, discusses the Danish bloggers in a kind of sub-channel by the name Bloggergossip.

Here are discussed named Danish bloggers and influenceres sometimes very critical of the anonymous users, which Christina Barré criticised in the 'Go' aften Danmark' a month ago.

Here she called the Jodel for a mobbeplatform'.

How it works the social media Jodel

On the social media Jodel, users can anonymously write entries and posting pictures. Everyone can comment on each other's postings as well as up - or downvote postings or commentaries, that they either like or don't like.

There are a number of rules for what you can and cannot do. One must, among other things, not write people's name, address, phone number, license plate, contact info to their social media or other personal information such as nicknames and initials, or the like. However, it is okay to write the names of public persons.

It is also prohibited to write any threats or hateful comments, just like you are not allowed to encourage violence.

If the rules are violated, users can notify the advertisement or the comment to the administrators to delete it, if they assess that it is a violation of the rules.

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the Episode with the bloggers, who in many people's eyes, live a privileged life thanks to their followers, but still want free drinks, fell many users on the Jodel for the chest to such an extent that one or more decided to buy a 30,000 fake followers for Barrés at that time public Instagram profile, which thus ended with a to be followed by around 52.000.

On the Jodel was the episode name #påskeshitstorm. Christina Barré believed supposedly in the first place, that her account had been hacked. Several critical comments were subsequently deleted, and she has since made her Instagram profile private.

below you can read the whole of Christina Barrés interpretation of the matter:

According to Christina Barré build the whole shitstormen on a misconception that she and her girlfriends should not have paid for their drinks.

however, It is not true, she explains.

'I must, however, be clear that there are several misunderstandings and in the worst case, a storm in a glass of water, in which unknown persons have mixed two different conversations/situations and, subsequently, built a story up on social media, Jodel. Then have gossip'gained further attention via the referred to postings on the LinkedIn', she writes in an email to Ekstra Bladet and expounds on what, for her, is it correct sequence:

'the Facts are however the following: In the festive layer we are a group of good girlfriends, who challenge each other to invite that cute bartender to dance. The dry, get free drinks the rest of the evening from the other girlfriends. Thus, there is NO question that we expect or ask for free drinks from anyone, but only if we have the time in a fun, in-house bets'.

'The second situation occurs when a group of young, interested men trying to sell us a boat ride to 2.000 kr. Despite persistent efforts and a part innocently flirteri, we thank the ' no ' to the young men – with a fresh comment that they should have invited us as gentlemen, not as merchants, if they would have our company. There was NO attempt to tiltuske us a free boat trip, on the contrary'.

'There are, then, talking about two totally different conversations and situations where the phrases are taken out of their context and being used to make an untrue story. Incidentally, we have even paid for everything we drank that night, which I can prove, see the attached annexes from the customs house Bodea and Ophelia Beach from the evening.'

- Why do you not have the to start with shown proof that I actually have paid your drinks?

'I have sent documentation to many of those who have written to me directly on Instagram. But much of this is happening on the Jodel, and it is an anonymous medium, and for the same reason I am staying is not there. So there I have not been able to reply back. But I'm not hesitate to answer back, when people write to me, and I have also done'.

- What reactions have you gotten on your story today?

'I have been made aware that there have been a number of negative comments under my picture on Instagram that day. These was, however, camouflaged in the shadow of the 800 fake comments as an unknown person chose to buy me, and therefore I have not read them or reacted to it. All comments are now deleted. However, I have received a lot of sympathetic and opbakkende messages in my Instagram direct.

- you Can understand that your opinions about the free drinks are dropped any of the chest?

'If it had been true, yes. But there has never been talk about free drinks, when we have bought and paid for everything myself'.

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Barrés proof of payment of the drinks. Photo: Private

Here is Barrés statement. Photo: Private

Barrés proof of payment of the drinks. Photo: Private


Katja Moikær is a journalist and blogger, and writes among other things about the blogs on Building Blogs. She points out that there has been an increased focus on influenceres behavior on social media.

- We know that the things that are happening on Facebook, Instagram and Youtube, not necessarily true, and there will be more and more pages that are dedicated to uncovering it, she felt over for Extra Magazine.

- I think it is a part of a big movement where people are tired of the bullshit and clean surface, she adds.

She stresses that she has not followed the case very closely, but that she speaks about the general development.

- it is simply that we are tired of Instagrams polished world?

- No, not necessarily. It must be like to look good, and people have no problem with advertising or sponsored content, so long as it is done properly and credibly.

- Why do you think then, that this case has evolved into a shitstorm?

- I think many are reacting on, that you do not take critical comments to themselves. And so it applies quite generally, that if you are trying to close a shitstorm by deleting comments, then it goes wrong. It comes to be responsive and in dialogue with the readers, she stresses.

- What it can of importance to get a lot of fake followers on its Instagram profile?

- It can damage her credibility – especially now, when the debate about fake followers has been raging for the last six years. If people knows that she does not even have bought them, the damage is perhaps less great, but it might affect her profile in Instagrams eyes, and in respect to the Instagram users, she wants to reach out to, she rolls fast.

the Extra Leaf has seen screendumps from the now-deleted exchanges on Instagram.

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