DN Opinion. The scandal that NK will abandon the English language

One of my co-workers came on a rainy day with an umbrella to work. It was black with small, white polka dots and had a long, curved shaft which seemed substantial. I found that the umbrella, which resembled the night sky, was neat.

I asked her where she had bought it and got the link to the answers. Apparently there were in the department store's classic range. I needed an umbrella, because my puny had blown apart, so I decided to buy one the same as my colleague's when I had a little time.

the other Day, I steered the head to the NK, that is to say, AB Nordiska Kompaniet, nk, at Hamngatan in Stockholm with the goal to become the happy owner of a new umbrella. NK is not a supermarket that I usually visit, so I asked a well-dressed and välfriserad employee was umbrellas were in this gigantic department store.

at his stylish name tag. Where was his first name and the department he worked at. The strange thing was that the service was in English. Then I wondered over this, I got to know that NK switched to English. All departments now have only the English name.

”Why?”, I asked, discouraged. ”Titles, of course, should be in English with big letters and possibly have a translation to English with smaller letters then. Do not know the link to that Swedish is the main language in Sweden, which is also in the language law?”

The well-dressed and välfriserade said that the store annually has hundreds of thousands of tourists who do not understand English and that everyone in Sweden can speak English. It would not look good with text in both Swedish and English.

to all the swedes and the immigrants do not speak English. If the primary language is English should, of course, the signs will be primarily in Swedish. How exotic it is for tourists to visit a country where everything is in English, as in the USA, Canada, Uk, Australia and New Zealand? He thought that Sweden should become like the US?

the Answer I got terrified me. The clerk replied that he considered that it would be good if Sweden became that the united states and if everyone in Sweden spoke English instead of Swedish. He claimed that there are many who think that he, and added: ”There is development”.

I told him that I am a member of the association Språkförsvaret as opposed to the English prevalence in the country, and that I after what I heard going to write about NK's language shift.

and välfriserade then said abruptly that he had spoken long enough with me now. He ripped off his name tag and ordered me to immediately leave NK. If I did not he would call on the guards.

I, who all the time had conversed with him in friendly tone of voice became very surprised by his sudden rude and threatening attitude. So unpleasant I have never previously been treated.

Språkbytet was apparently a sensitive issue. I informed him that I was at NK in order to buy an umbrella and removed me quickly before he could retrieve the guards.

the umbrella as I searched for, and the umbrellas that were appealed to me not. I asked paraplybiträdena for customer service. Any customer service did not exist, I got to know, it was called nowadays, the ”Service Center”.

I took a gilded elevator with mirrors up to the ”Service Center” to hear me, for if there were leaflets on NK. There had been leaflets on NK in the past, but not anymore.

instead of a brochure, I took a photo of a sign next to the elevator. Where you could see the NK's, all departments. These accounted yet actually in Swedish, but in the second place, and with small, faint, cursive lower case.

in English, with large, fat, black letters. I went down to the ground floor, walked past a guard who suspiciously stared at me and left with a sigh of relief NK.

When will the Nordic Company to switch initialförkortningen NK to AC for the American Company? When will the NK's owner Hufvudstaden AB to change the owner name to the Capital Ltd? When will the employees at NK to only speak English?

Never again will I put my foot on the NK, the commercial lyxvaruhuset who have abandoned the Swedish language for the benefit of the English.