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DN Opinion. Social media is needed in the SR's dialogue with the listeners

In a letter to the editor on the DN View, set Lennart Philipsson question of why we are on bbc Radio refer listeners to the social media channels like Facebook.

the Answer is that Facebook and other social media gives us a good tool for dialogue and is a platform where many of our listeners are. According to the study ”Swedes and the internet” uses 83 per cent of the population of social media. More than half of these users, 63 percent, do it on a daily basis.

For us it is important for our relevance to be where the listeners themselves choose to be. Social media is an effective way to reach us. We can easily reach listeners in order to continue a discussion from a program, tell us about new things to take up or to just hear themselves with rice or rose.

reasons, or partnerships behind this. Radio sweden's political and economic independence.

For us, it is also important to always be clear who is the sender of the post or pages for example Facebook. It should always be clear when you take part of the Swedish Radio journalism.

But, nevertheless, we refer to the various bbc Radio accounts on social media, we refer also to more materials via our website. There's also the possibility to take contact with us to express their views in other channels. However, do not offer our website the same opportunity for direct dialogue as part of social media.

about the criticism which Facebook has been the subject of. We have in many of the programs examined the issues that concerned the company.

of course, It is completely voluntary if someone wants to use Facebook. Not everyone wants to it, which we understand.

But if you choose to be in Facebook, or other platforms for social media, it provides a way for the listener to reach us. If you choose not to be active in these media, there are more ways to reach us.

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