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Continued concern for the data collection – despite the GDPR
"Continued concern for the data collection – despite the GDPR"

"Four out of ten swedes are worried about how their personal information is handled online, according to a new survey – a concern which have remained since last year, despite the new data protection regulation, the GDPR."

"– More people are becoming aware of the extent to which their personal information is used, but at the same time know very little of how it is used. It creates anxiety, " says Lukas O Berg, managing director at Insight Intelligence, which is behind the survey."

"the Proportion of swedes who see the increased collection of personal digital information in society as a negative is also unchanged since last year. But since 2015, the proportion doubled, from 30 percent to today's 62 percent. In addition, 45 per cent that they do not have any choice when it comes to sharing their personal information digitally."

"– It is quite remarkable. A third experiencing in addition to the feeling of power has decreased in the past year. The sum of this – many people want to have better and clearer information, " says Lukas O Berg."

"It is in the use of social media that the swede feels the greatest concern for their integrity in digital, according to the survey. 32 per cent replied that option, 19 per cent felt the greatest concern for their privacy when they used a search engine."

"Several takes for various actions of their concerns. In the survey, the third person responded to you in the last month removed an app in their phone for privacy reasons. Just under a quarter of respondents have cancelled a purchase of the same reasons in the past month."

"TT: Is it a problem that more and more are acting on their concerns?"

"– No, this is not a problem to act, but there is a problem when there is a missförtroende. It affects the companies that we swedes are using us."

"the EU's new dataskyddsförordning GDPR has been around for almost a year. In the survey report, 94 per cent that they have good knowledge of the regulation. But only 17 per cent feel more confident to share information digitally, as a result of GDPR. Lukas O Berg expected a major change of the new regulation."

"– Unrest continues to be high, and GDPR has not helped much. The concern could have fallen more."

"that many swedes are asking for is more transparency and information about how personal information is handled digitally. Close to two-thirds of the respondents can imagine to change the digital services of the new service is more open with how to use the personal information. Over 70 per cent look positively on companies and organizations that are open with any dataläckor and other problems they may face."

"– the Swedes are crying out for transparency. I don't think it's about more information, but clearer information. Many companies have long legal texts on terms and conditions, but it can also be a point to speak in a way that allows the common man to understand, to sum up how you, as a company collects and uses information. The key is communication, " says O Mountains and continues:"

"– To be fair with how to handle personal data, you have to be open with how to handle personal information, I believe that in the long run, there will be much to gain for companies that take this seriously."

"the Investigation has been carried out for the fifth year in a row by the analysis and consulting firm Insight Intelligence, together with Cirio law Firm, the Ports Group, the Swedish Tax agency and the IAB."

"Source: Insight Intelligence"

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