Læskedriksgiganten Coca-Cola would stop advertising on social media for at least 30 days.
It makes the company, while the platforms the world over are trying to figure out what to do with the racist content.
- Racism does not belong anywhere in the world, and it does not belong on social media, said James Quincey, director of The Coca-Cola Company, in a communication.
He says, that companies engaged in social media, have to help with the 'accountability and transparency'.
Other big companies have already boycotted social media to force changes in the way in which the media handles the hateful content.
Coca-Cola will use the break to 'reconsider their guidelines for the advertising to see what changes are needed', says Quincey.
Sodavandsselskabet is a major player on the global market for advertising.
It announces that 'break' does not mean that Coca-Cola will be joining a movement of groups for black rights in the UNITED states and civil rights in general.
the Association, which, among other things counts the big borgerrettighedsgruppe for black the NAACP, have called on companies to stop advertising on Facebook. It is done under the hashtagget #StopHateForProfit.
the Goal of the movement is to achieve better regulation of the groups that calls for hatred, racism and violence on social media.
Among other things, fødevareselskabet Unilever, which is behind the Lipton-teen and the ice cream Ben and Jerry's, has indicated that it will stop advertising on Facebook, Twitter and Instagram in the UNITED states. It happens until the end of 2020 due to the 'polarized legislature'.
Facebook said Friday that it would ban a broad category of hateful content' in advertising, while the social media continues to struggle to find an appropriate response to criticism of how it handles the hateful postings.