Chain will improve the danes ' knowledge of sustainable building materials

the new floor in the living room added with wooden, concrete or sustainable bamboo? It can be hard enough to choose the building materials out from the taste and functionality, then with an increasing focus on sustainability is the journey of the construction market has not been easier.

For the danes do not know enough about sustainable materials. Actually think button 68,7 percent of the danes, to the lack of knowledge of viable alternatives when they need to buy building materials.

It shows a new study that STARK is behind, which is conducted among 5.619 of the chain's private customers.

the Study comes after a year in which sustainability and climate change really has come on the agenda. Therefore, it is also not behind in adm. director of STARK, Britta K. Stenholt, that the danes would like to contribute to a more sustainable construction.

the good will of the population must, however, be helped on the way, and that is why you have to look at how sustainable solutions can be the natural choice when selecting building materials, she believes.

- It should be easier to build according to sustainable principles, both for the professional tradesman and the private selvbygger. It is one of our major areas of focus in the coming years. Today there is a sea of bæredygtighedscertificeringer, and it can be difficult to navigate in.

- Therefore, we have the use of simplified guides and practical recommendations, which makes it easier to build sustainably. At the same time, we must strengthen our rådgivningsdel, so that customers get the help to select sustainable, says Britta K. Stenholt.

From the survey it appears that respondents are generally positive about sustainable construction. So think 62,7 percent, that it will be a great benefit to society, the environment and the climate, if sustainable construction is gaining ground.

another interesting finding is that 44 percent of respondents often, very often or always think of sustainability when they buy building materials, which is a small increase compared to the same measurement last year.

According to Britta K. Stenholt it testifies that there is still some way with the spread of sustainability in construction: - We are looking inward and will take responsibility to help our customers even better. We are preoccupied to educate bæredygtighedseksperter, which can help both customers and sellers in our business with to respond to complex issues, she says.

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Every third craftsman buy sustainable building materials

Britta K. Stenholt, executive director, STARK, focus on the advice in the sustainable material. Photo: STARK

sustainability and Climate change came really came on the agenda in 2019. But even though the focus is greater than ever, the demand for sustainable building materials has not gone in the weather. It shows a new study carried out by byggemarkedskæden STARK among 766 of the chain's B2B customers.

the survey shows that, to 34,3 percent, or approximately every third craftsman buy sustainable building materials, which, however, is a small increase compared to the year 2018, when the figure was 33,4 percent.

One of the biggest barriers to the dissemination of sustainable building materials is, according to Britta K. Stenholt, the perception that sustainable solutions are more expensive than the conventional.

- We think in anlægningsomkostninger above helhedsomkostninger, when we build, and the destroyers of our ability to make the best choice from a totaløkonomisk perspective, " she says, and continues:

- When the leading private builders as pension companies choose to invest in sustainable construction, it is because it is a good investment over time. A greater focus on sustainable construction provides the great return on investment and lower operating costs, will without doubt make a difference, says Britta K. Stenholt, managing director of STARK.