"After the bag in box and cardboard packaging now comes wine in a can."
"we had already taken up the new trend, something that may vinexperten Carl Jan Granqvist to rasa:"
" I think it is completely idiotic. It invites young people to drinking, " he says."
"In march, introduced Wine and their first wine in a can in the ordinary range, and in June launched a rosé wine in a can in the shops.nEnligt Systembolaget's press officer Lennart Agén have cans from the several climate-smart benefits."
"– It is addressed to the climate conscious customers. This is an extremely eco-friendly packaging. It takes less space during transportation, it is lighter and recyclable, " he says."
"But aspect does not give the wine connoisseur Carl-Jan Granqvist much for."
"– There are already cardboard box. It is the better. Paper is something that is recyclable."
"But the big problem is that the wine in the jar is completely at odds with the System's mission – to have a wide range, keeping good quality and to think about public health," he says."
"– You make the wine into something other than what it is, but have respect for the wine as the character, " says Carl-Jan Granqvist."
”Completely lost folkhälsoaspekten”"
"Burkvin attract young consumers to drink more and is the direct reversal from the public health point of view," he says."
"– If they make rosé in a tin can have the well completely lost folkhälsoaspekten. Then it is just to sell and be modern. The Rosé is already very popular, drinking quite a lot and the drinking of young people and ladies."
"The wine that works on the jar are the ones that are young, healthy, and not go to store. Instead, they are suited to be drunk shortly after purchase – and preferably outdoors, " he says."
"– Then invites you to total consumption. I think it is idiotic."
"So this time you will not latch on to?"
"No, I have work cut out to accept the paper package," says Carl-Jan Granqvist."
"He is echoed by Sven Andréasson, professor in social medicine with a focus on alcohol research at the Karolinska institute."
"– That you can say at such an early stage is that the packaging is a clear expression of how the industry wants to reach different groups of consumers in order to sell more. We do not know what effects it might have, but it is something that should be studied in the future, " he says to TT."
"But Wine does not agree at all with that wine in a can is a novelty aimed at increasing sales."
"– It would be strange to search after packages in order to increase sales, find new audiences, and sell as much as possible. It goes completely against everything we stand for in sweden, " says Lennart Agén."