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Brands that are experts in creating hajp

Klädbutiken Plug Me Please on Södermalm in Stockholm is specialised in the most exclusive forms of streetwear. Marcus Winter, who works in the store says that the brands that sell the best right now is Off White, Supreme, and Adidas collaboration with Yeezy.

– It is influenced by a myriad of factors. What makes the brand desirable is the low quantity, a long build up before the drop with the teasing of the product, and influencers in music, fashion and creativity of the products, " says Marcus Winter.

– A brand that is beginning to gain a larger popularity is Louis Vuitton because Virgil Abloh, who founded the Off White has taken over as creative director. Other brands that are worth mentioning is Gordon Studios and A Cold Wall. Overall, you're betting all the major fashion houses, including Prada and Balenciaga, all the more on the easy-to-use comfortable, casual clothes instead of high fashion which made them more relevant today.

Read more: ”A special type of marks that the robbers are after.”

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