Corporate logos are rarely just a drawing or a text. Many of them also saves on the symbols with hidden meanings.
the Logos should be recognizable, but in many large corporate stores they also have their goal in drawing lines.
the Sunday Newspaper has set out some of the big company logos and designated their saved symbols.
the Tour de France. Photo: PIERRE TEYSSOT / SPLASH NEWS
The well-known bicycle race, the Tour de France has its very own logo, which most people can recognize. Every summer rolls program of the danes ' tv, where fast riders are hurled through the French alps. In the recognizable logo from 2002 is the name written with light and soft malerstrege, and then there is a round yellow circle, which could well refer to the yellow jersey, the riders in the race are fighting for.
Very appropriate hides a cyclist in the logo. R'one must imagine the rider, the" O " represents the rear wheel and the yellow circle is the front wheel.
Toblerones logo has a mountain painted inside in a sharply-drawn triangle. The chocolate comes from Switzerland and was supposed to have got its shape, because the inventor was inspired by the Matterhorn mountain in the Swiss alps.
But inside the mountain hides also another symbol. A bear. It is bright yellow and stands upright on its hind legs.
FedEx. Press photo
It is almost impossible to spot, but FedEx's logo also saves on the a symbol.
The american package delivery company, whose name stands for Federal Express, stores on an arrow pointing forward.
the Arrow is white and hiding between the E and the x.
Coca-Cola. Photo: Imago Stock
Coca-Cola's symbol is perhaps not a strategic consideration, but rather an accidental discovery.
The large american brand stores on a Danish flag right between o and l.
In 2013, when it was discovered, there was a big happening in Copenhagen airport, where several Coca-Cola bottles was shared out with the dannebrogsfalg, with the message that Denmark is the happiest country in the.
the Amazon store on a smile in its logo, as seen in the orange arrow under the name. But it is also an arrow, which symbolizes movement.
this moves the arrow from a to z, which is like to go from a to z in English. As in, amazon sells everything.